(Universidad Panamericana, Escuela de Comunicación, 2023)
Pérez-Escartin, Alejandra Beatriz
;
Universidad Panamericana. Campus Ciudad de México. Escuela de Comunicación
This paper analyzes the discourse on romantic love constructed by Vogue Spain magazine in one of their short films Fashion Drama. Thanks to the textual analysis of one of the videos –based on the intertextuality of Hollywood romantic comedies and the pastiche of generic conventions– it is concluded that, through humor, this fiction reproducts a discourse that criticizes the hegemonic values of romantic love in heterosexual relationships and simultaneously strengthens the gender roles traditionally attributed to women.
