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Permanent URI for this communityhttps://scripta.up.edu.mx/handle/20.500.12552/1

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Assessment of A Mobile Educational Coaching App
(IGI Global, 2018)
Shahidi, Niousha
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Tossan, Vesselina
;
Cacho-Elizondo, Silvia
This article explores which antecedents explain intentions to adopt a mobile coaching app. To that end, this study describes a coaching service designed to guide/encourage students throughout their studies in order to validate a new model of planned behavior based on the Technology Acceptance Model and the Goal-Directed Behavioral theory. The methodology included a short qualitative study and an online survey to examine the theoretical model which is based on scales tested in previous studies. The convenience sample is composed of students (Bachelor and Master/MBA) with the results analyzed using structural equation modelling to test the proposed model's causal structure. The results show different adoption patterns by gender and type of school. ©IGI Global
Scopus© Citations 13 5
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Cross-Cultural Effects in Adoption Patterns of a Mobile Coaching Service for Studies
(IGI Global, 2021)
Shahidi, Niousha
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Cacho-Elizondo, Silvia
;
Tossan, Vessélina
This study applied an adoption model, inspired by the Technology Acceptance Model (TAM) and Multipurpose Information Appliances Adoption Model (MIAAM), to compare key variables explaining adoption patterns of a mobile coaching app that guides and encourages students via a technology-based platform. This article constitutes a pioneer effort to compare adoption behaviors across a developed country and an emerging country (France and Mexico) with differences in level of use of mobile apps. A multi-group structural equation modelling approach was used to test the causal structure of the conceptual model. Results confirmed significant differences and similarities across samples and identified critical factors. Perceived usefulness was found to be the most important driver with mediating effects. Organizations implementing coaching services with an improved perceived usefulness could boost their adoption rates.
Scopus© Citations 3 47 2
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Do CSR actions in retailing really matter for young consumers? A study in France and Norway
(Elsevier, 2014)
Loussaïef, Leïla
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Cacho-Elizondo, Silvia
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Beate Pettersen, Inger
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Tobiassen, Anita E.
This research explores how young consumers perceive Corporate Social Responsibility (CSR) actions of French and Norwegian food retailers, and how these actions affect brand image, brand associations (adjectives, verbs, and names) and consumer–retailer relationships. It uses a qualitative methodology with in-depth interviews. This exploratory study shows that French and Norwegian young consumers have problems linking CSR with food retailing, and they question retailers' true commitment to CSR. Young French consumers had stronger brand associations than young Norwegians. Therefore, we argue that, CSR commitment among retailers in both countries is likely to positively affect retailer brand image. Nevertheless, CSR related products could also be associated with higher prices and may exclude lowincome consumers. & 2013 Elsevier Ltd. All rights reserved.
Scopus© Citations 50 44 1
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Giving Up Smoking Using SMS Messages on your Mobile Phone
(IGI Global, 2015)
Cacho-Elizondo, Silvia
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Shahidi, Niousha
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Tossan, Vesselina
The current tendency to use cell phones or other mobile devices for healthcare purposes offers a huge opportunity to improve public health worldwide. In that direction, mobile devices make it easier to offer coaching services through text/video messages, to support individuals trying to break addictions such as smoking. Given that use of such services is still low in France and other countries, it is important to have greater understanding of what leads users to adopt them. Therefore, we propose and validate an explanatory model for the intention to adopt a mobile coaching service to help people to stop smoking. This chapter uses the concepts of vicarious innovativeness, social influence, perceived monetary value, perceived enjoyment, and perceived irritation. ©IGI GLOBAL
Scopus© Citations 5 14 1
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Examining the role of wine brand love on brand loyalty: A multi-country comparison
(Elsevier, 2015)
Drennan, Judy
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Bianchi, Constanza
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Cacho-Elizondo, Silvia
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Louriero, Sandra
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Guibert, Nathalie
This study develops and tests a model through a multi-country study that considers consumer wine knowledge and wine experience, wine brand trust and wine brand satisfaction as antecedents of wine brand love, and wine brand loyalty as a consequence of wine brand love. Data were collected in five wine-producing countries (Australia, Chile, France, Mexico and Portugal) with a final sample of 3462 completed surveys. Hypotheses were tested with structural equation modeling and the findings confirm the importance of brand love as both a mediator and direct influence on brand loyalty for wine consumers. Furthermore, brand satisfaction was positively and significantly related to brand love. In addition, wine experience, rather than wine knowledge, positively influenced brand trust and satisfaction. Finally, results also identify differences between countries thereby providing insights into how companies should focus their marketing strategies internationally. ©Elsevier
Scopus© Citations 145 20
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A practice theory perspective on apparel sharing consumption models exploring new paths of consumption in France and Mexico
(Elsevier, 2024)
Ulrich, Isabelle
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Cacho-Elizondo, Silvia
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Damay, Coralie
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Loussaïef, Leïla
The sharing economy and, more specifically, access-based consumption models are challenging the very nature and purpose of owning consumer goods in a world where consumption is all around us. Previous research on this topic has seldom compared developed and developing countries, nor has it adequately explored access-based models in the fashion market. Building on practice theory, this study investigates the practice of renting clothes in France and Mexico. Our qualitative approach reveals similarities and differences between the two countries. In France alone, a practice of daily clothing rental is revealed, embedded in digital technologies and algorithms. In both countries, the research reveals a practice of occasional rental, with similar meanings - such as smart behavior, variety and testing, or sustainability concern - and similar doings - such as searching on line and trying in store. The observed differences mainly relate to individualistic versus collectivist cultures. In France, social status in a professional environment appears to be important to some consumers, while in Mexico the influence of traditions and celebrations may better account for this access-based consumption practice.
Scopus© Citations 4 24
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Intention to Adopt a Text Message-based Mobile Coaching Service to Help Stop Smoking: Which Explanatory Variables?
(2013)
Cacho-Elizondo, Silvia
;
Shahidi, Niousha
;
Tossan, Vessélina
Cell phones make it possible to offer coaching services through text/video messages, to support users trying to break addictions. Given that use of such services is still low in France, it is important to have greater understanding of what leads users to adopt them. Therefore, the authors propose and validate an explanatory model for the intention to adopt a mobile coaching service to help people to stop smoking. This article uses the concepts of vicarious innovativeness, social influence, perceived monetary value, perceived enjoyment, and perceived irritation.
Scopus© Citations 9 39 1
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Forget-me-not? Using Immersive Technologies in Brand-building Communication Processes: An Exploratory Study in the Mexican Context
(SAGE Publications Inc, 2021)
Rivera-Pesquera, Martha
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Cacho-Elizondo, Silvia
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Duran-Dergal, Rafael
New immersive technologies (NITs) can be an ally or a rival when it comes to brand relationships. Given the multiplicity of options, marketers need to understand their customers also as audiences seeking experiences. However, such experiences need to exist within a company’s digital ecosystem. This study presents an analysis of six companies that have used NITs to varying degrees. We propose a framework in which more cases of NIT usage in companies can be studied. We conclude that the more the initiatives come from a company’s top-management overall ecosystem transformation, the more likely NIT adoption will fit into a general strategy for a brand-strengthening process and the more it will be effective. This exploratory analysis opens up a path for building new frameworks to measure a company’s degree of involvement with and usage of interactive technologies. ©SAGE Publications Inc.
Scopus© Citations 1 17 2
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Behavioural intention to use a contact tracing application: The case of StopCovid in France
(2022)
Shahidi, Niousha
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Tossan, Vessélina
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Bourliataux-Lajoinie, Stéphane
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Cacho-Elizondo, Silvia
This research aims to study citizens' intention to download and use the COVID-19 tracing app in France. The theoretical framework considered the theory of technology acceptance model, the theory of goal-directed behaviour, and the theory of privacy to explain the intention to use the COVID-19 tracing app. The methodology included an online survey to examine the theoretical model, which was tested using structural equation modelling. The results show that anticipated emotions, perceived usefulness, privacy concerns, and perceived permission sensitivity significantly contribute towards the intention to adopt the StopCovid app. Subjective norms and goal desire do not exert a direct impact. These findings provide both theoretical and practical implications by adding the extrinsic social value dimension to the analyses of the StopCovid app and presenting antecedents for enhancing its design and safety.
Scopus© Citations 14 15 1
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Assessing the Opportunities for Virtual, Augmented, and Diminished Reality in the Healthcare Sector
(2017)
Cacho-Elizondo, Silvia
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Lázaro Álvarez, José-Domingo
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Garcia, Victor-Ernesto
The use of new technologies in the health-care sector has increased considerably in recent years, especially in terms of developing the potential benefits of Virtual Reality (VR), Augmented Reality AR), and Diminished Reality (DR). These technologies allow for the diffusion of information and specified knowledge to aid in making critical and complex decisions. This chapter explores the adoption and absorption of VR, AR, and DR in the health-care field. It analyzes the evolution, the advantages and disadvantages, as well as providing perspectives on the future growth and impact of these innovations.
Scopus© Citations 6 39 1

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