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Revenue Management en la Industria de la Hospitalidad
(Hospitalidad ESDAI, 2014)
Araujo Gómez, Raquela María
;
Campus Ciudad de México
This article discloses the importance of measurement through Revenue management key indicators in hotels, obtained through knowledge of supply, demand and income from room sales within the industry. These indicators provide more and better elements for decision making regarding pricing, forecasting, knowledge of the competition, geographic and non-geographic hierarchy, benchmarking and understanding and interpreting the required reports of relevant sector information. The above mentioned factors allow determining that measurement for better decision making is not based on subjective factors, or due to a specific location, but due to objective measurable factors, which help to achieve better results in the establishment of rates, policies, special offers and predictions that help to better the position of hotels within tourist industry.
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Importancia estratégica de los activos intangibles en la Industria Hotelera.
(Hospitalidad ESDAI, 2013)
García de León, Salvador
;
Campus Ciudad de México
Resources and Capacities Based Theory currently stands out in the effort to achieve a greater understanding of the essence of the competitive advantage and determinant facts of such competitiveness. This paper presents an overview of the characteristics and management of a set of intangible assets that are considered relevant to the development of hotels under the perspective of the Theory of Resources and Capacities.
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Las tecnologías de la información y la comunicación como fuente de creación de valor en el sector hotelero.
(Hospitalidad ESDAI, 2009)
García de León Campero, Salvador
;
Campus Ciudad de México
One of the most relevant characteristics of entrepreneurial activity in the present XXI century is that it is highly conditioned by internationalization and by the role played by new information and communication technologies; they have enabled corporations not only to operate with grater speed and efficiency, but have also opened doors to new business models and ways of competing which were unthinkable before. Hotel management is one of the business sectors which have largely benefited from such technology, this can be seen in the radical changes that are taking place in the way the hotel industry promotes, reserves and sells its product. Mexico has roughly 15,000 establishments, and over 580,000 rooms which account for nearly 15 % of the gross national tourism product. The main goal of this article is to describe the characteristics and highlight the role played by the new Information and Communication technologies in the pursuit of entrepreneurial success in Hotel Industry. Even though there is no consensus as to the magnitude of the benefits derived from adopting these technologies, what does seem to be clear is the need of maintaining a correct alignment with business strategies so as to generate a source of value creation and competitive advantages.
18 209
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La hospitalidad: un estilo de vida
(Hospitalidad ESDAI, 2007)
López de Lu, Patricia
;
Campus Ciudad de México
Hospitality is a service dimension of human nature, and that normally is an extraordinary factor of differentiation from other companies when it is applied. In essence, hospitable companies are companies with human face, and the attitude of the first contact people often is what finally lasts in the memory of our clients. The present article is centered in defining what hospitality is, in indicating the importance that it has nowadays as a competitive advantage in the companies and to determine the steps we have to follow to generate it.
56 232
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El capital intelectual y la competitividad empresarial
(Hospitalidad ESDAI, 2007)
García de León Campero, Salvador
;
Campus Ciudad de México
When the term "intellectual capital" is used it frequently refers to a collection of intangible strategic aspects, which even if they without doubt contribute in generating business value, they nevertheless never appear in the financial statements. However, since intellectual capital is more and more considered as a key aspect in creating competitive sustainable and long term advantage, its efficient administration in companies and its study in the academic world have become increasingly relevant from the business management point of view. This article presents a general vision of the framework in which intellectual capital is inserted, its integrating elements with examples in hotel management in its different phases.
18 158
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Disertación sobre el «servicio»
(Hospitalidad ESDAI, 2003)
Casparius, Rodolfo
;
Campus Ciudad de México
It is a fact that the hospitality industry -- tourism-- is the socialeconomic activity with the highest growth in the world, by 2008 it will also be the largest industry in the world. Apart from being a fundamental generator of foreign currency, few people are aware that one of its most important effects is the exportation of "work". Service is the keystone of tourism and this is a subject everyone talks about, however it is difficult to define. The objective of the present article is to be a reflection about service and is the result of many years in the hotel industry. Based on interviews carried out with hotel managements and students, it aims to answer the following questions: what is service?, what importance does it have?, is it possible to measure service?
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