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Social network analysis and narrative structures: measuring communication and influence in a Medieval source for the Kingdom of Sicily
(El Colegio de Jalisco, 2017-08-31)
Análisis de redes sociales y estructuras narrativas: Midiendo comunicación e influencia en una fuente Medieval para el Reino de SiciliaEl artículo presenta la reflexión metodológica y los resultados del enfoque que he aplicado para comprender los procesos sociales y políticos presentes en una fuente textual. El tema sobre el que se fundó el estudio fueron las interacciones entre los actores sociales tal como se desarrollan en una narrativa histórica. Un enfoque relacional puede contribuir a la comprensión de las narrativas y su utilidad histórica, y las dos preguntas principales rectoras de mi investigación fueron: 1) ¿Cómo extraer datos relacionales y construir redes que representan la información contenida en una fuente narrativa; Y 2) ¿qué nos dicen las redes así construidas sobre el significado y las implicaciones del espacio social presente en el mensaje? Con el fin de concentrarme en la información sociológicamente relevante que el texto ofrece, ’traduje' un informe retórico en un conjunto relacional de datos. El primer paso de este esfuerzo consistió en trasladar una estructura textual en una construcción sociológica, es decir, en un conjunto de datos socio-relacionales. Los conjuntos de datos narrativos proporcionaron una serie de sociomatrices narrativas listas para ser analizadas a través de herramientas analíticas de redes. De éstos, el uso e interpretación de las medidas de centralidad resultó ser uno de los enfoques más fructíferos para comprender las dimensiones sociales del texto. Medidas de centralidad y prestigio resultaron útiles al explorar las interacciones narrativas de comunicación e influencia social. Este estudio intenta demostrar que, a través de un enfoque relacional, se puede superar la brecha entre los puntos de vista cognitivo y estructural y, por lo tanto, avanzar hacia una mejor comprensión de las construcciones sociales 'entre líneas’ de una fuente histórica textual.
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La mejora de la competencia comunicativa docente mediante propuestas dramáticas teatrales: un estudio cualitativo
(Universidad Panamericana, Escuela de Pedagogía, 2023)
Iglesias Martínez, Marcos Jesús
;
Camús Ferri, María del Mar
;
Lozano Cabezas, Inés
;
Universidad Panamericana. Campus Ciudad de México. Escuela de Pedagogía
Didactic communication is a key element in the management of educational and pedagogical processes that take place in the classroom. This allows to organize effective and efficient learning environments in the classroom and promotes environments of communicative exchange with students that generate interest, thought and emotion for education. In the educational stages related to childhood, it is especially relevant to guide the construction of knowledge and the acquisition of skills and abilities. However, it is still subtly promoted in university spaces; and the attempts to train teachers in communicative competence are reduced, in general, to the practice of oral presentations, far removed from the school communicative reality. Multisensory theater pedagogy is another way of learning to communicate in the classroom. The main objective of this research is to analyze the development of learning situations based on theater pedagogy as a teaching strategy that improves didactic communication in teaching-learning processes from the narratives of teachers and teachers. The results indicate that it is a valuable pedagogical tool for the development of communication and pedagogical skills in teachers in general, and for those who are being trained in particular.
2 92
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El qué y el cómo del mensaje
(Universidad Panamericana, 2002)
Quintanilla Madero, María Beatriz
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MARÍA BEATRIZ QUINTANILLA MADERO;214849
;
Campus Ciudad de México
Uno de los principales aspectos que caracterizan al ser humano es su capacidad para comunicarse con sus semejantes. A lo largo de la vida, la comunicación, se dará a distintos nieles y en diferentes circunstancias, pero se da todo el tiempo.
2 128
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El poder del ícono visual en el material educativo.
(Hospitalidad ESDAI, 2008)
Fontanot Yarza, Grisel
;
Campus Ciudad de México
Throughout history, mankind has sought for ways of reproducing reality and ways of communicating. Thus the development of different codes, and, at the present time, images and sounds which have a great influence on human communication. Through 20 years of experience in education, both at the university level as well as technical training of restaurant and food services personnel I have been able to observe that many of the concepts that must be taught/transmitted are more easily understood when presented in visual images.
38 176
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El lenguaje y la eficiencia de las organizaciones
(Hospitalidad ESDAI, 2005)
Vázquez-Gómez, Rosa-Adriana
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Campus Ciudad de México
;
Campus Ciudad de México
Invasive and swift technological changes in every order of social and economic life, and the use of such changes to increase work efficiency in companies has praised spoken and written language as the outstanding tool allowing enterprises to fulfill their institutional objectives. Attention to this irreplaceable resource, human communication, has to do with the boom of constructivism oriented education. This has a foundation student's autonomy, upon the basis of what student knows and is able to develop. Verbal language is a premise to knowledge construction. Universities have echoed this trend and currently their curricula allow for those academic subjects promoting the exertion of reflection and expression.
2 63
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La lengua y el éxito profesional
(Hospitalidad ESDAI, 2003)
Refugio Pérez Paredes, María del
;
Campus Ciudad de México
This article is based on the role language plays mainly in work relationships at a professional level. It looks at how the domination of the language guarantees professional success, in that it permits the participants to establish a harmonic work relationship, and how, on the contrary, deficiencies in the language provoke professional failure, as the participants have communicative problems which affect the work relation. First we define the communicative act as an event in which there is a transmitter, a receiver and a-message which is transmitted in a channel using a code and thus a situation of communication is produced which affects the work relationship, with a specific intention. Then we analyse the complexity of the communicative event and the problems which arise from the coding, the decoding and the grammatical construction of the message. From there, the role, that language plays in the working environment (mainly professional), is determined and how our linguistic function leads to either professional success or failure; this is how professional success is directly linked to communicative success. Finally we look at the topic of the written language, we compare it with the oral language and observe the main problems which occur at this level and we also look at the occurrence of the written language in professional relationships.
4 195
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Localization strategies in fashion influencer marketing: an exploratory study
(Universidad Panamericana, Escuela de Comunicación, 2023)
Tentori, Maddalena
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SanMiguel, Patricia
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Torregrosa, Marta
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Universidad Panamericana. Campus Ciudad de México. Escuela de Comunicación
The Internet is an environment without borders, where fashion brands connect with their consumers, especially through social networks. Instagram, TikTok or YouTube have become the preferred channels to establish a personal and bidirectional communication with followers and at the same time a commercial communication channel. One of the social media marketing strategies that fashion brands are using the most is Influencer marketing. In recent years, academic studies in relation to influencer marketing have increased significantly. However, the literature shows that there are still many gaps in which it is desirable to develop studies. In this sense, marketers are often faced with the dilemma of carrying out campaigns with global influencers or, on the contrary, localizing their strategies using influencers from the countries, cities, or areas where the communication and marketing campaign will be developed, allowing a better interaction with the language, traditions, and culture of the target audience. This exploratory study aims to provide a better understanding of the relationship between influencer marketing and localization strategies. To do so, it analyzes the influ encer marketing strategies of five fashion and lifestyle brands (Daniel Wellington, Sephora, APM Mónaco, H&M, and Dolce & Gabbana) observing the global or local approach of their actions with influencers and their consequences.
37 81
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El valor de lo prohibido en la campaña realizada para promocionar un perfume de la marca Givenchy. Estudio de caso
(Universidad Panamericana, Escuela de Comunicación, 2023)
Canga Sosa, Manuel
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Universidad Panamericana. Campus Ciudad de México. Escuela de Comunicación
This paper is focused on the contents of an advertising communication campaign designed to promote a Givenchy brand perfume, whose interest lies in its way of representing the female figure in the context of a transgression phantasy. For this, this study will explore the main contributions of three theorical disciplines specialized in the study of visual configurations, meaning production, and the subtle intentionality and hidden desire depicted in those kind of productions. The textual analysis will help to clarify the questions of an impeccably crafted production focused on the desire of a young woman who is ready to overcome several obstacles in order to achieve her goals. This article shows the result of a work in progress and could contribute to reaching an understanding of the meaning of an advertising campaign that has not been studied yet. It could help to fuel a debate on the ethical impact of certain activities and trends in the current advertising world, which seems to have adopted the questioning of social conventions as a value.
26 107
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El discurso del amor romántico en ficciones de moda: el caso de los fashion drama
(Universidad Panamericana, Escuela de Comunicación, 2023)
Pérez-Escartin, Alejandra Beatriz
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Universidad Panamericana. Campus Ciudad de México. Escuela de Comunicación
This paper analyzes the discourse on romantic love constructed by Vogue Spain magazine in one of their short films Fashion Drama. Thanks to the textual analysis of one of the videos –based on the intertextuality of Hollywood romantic comedies and the pastiche of generic conventions– it is concluded that, through humor, this fiction reproducts a discourse that criticizes the hegemonic values of romantic love in heterosexual relationships and simultaneously strengthens the gender roles traditionally attributed to women.
21 141
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Identidad y gestión del cambio en la industria de la moda
(Universidad Panamericana, Escuela de Comunicación, 2023)
García Barriga, María
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Universidad Panamericana. Campus Ciudad de México. Escuela de Comunicación
Existing theories about the dynamics of fashion revolve around the decline and disappearance of some products and the birth of new ones (Rogers, 1962), but does this really happen? Do fashion products and their message completely disappear when their life cycle is complete? Do these models fit within the current reality oriented towards the circular economy and the progress of artificial intelligence? Fashion can not only be understood as a visual message (Barthes, 1983) in the form of color and texture that communicates the true or false identity of the wearer; but, as an interdisciplinary and multifaceted field that it is (Kaiser, 2012) it can filter from a business perspective like a “river that never stops flowing” (Stone, 2008) at the edge of a market ecosystem whose brands develop individual identities. (Aaker, 1997) that represents a collective or social identity (Simmel, 1971) to build and maintain its value through a visual object in the mind of the consumer. Unlike other disciplines, the identity of fashion brands is made up of a system of attributes in constant transformation (Collins & Porras, 1994) and, therefore, the coherent and consistent change in the attributes of identification and differentiation (Saviolo, 2000) of a brand must be managed in motion, not through a static system anchored to a specific time and space (Kapferer, 2008), based on the programmed obsolescence of clothing items (Rogers, 1962), as the that we have known so far. This theoretical reflection aims to deepen the way in which we are approaching the product life cycle in fashion brands and is a “call to action”, as proposed by Wanik & Bazaki, (2023), on the need for new models of diffusion of innovations and product development in the fashion industry.
28 185

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