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Permanent URI for this communityhttps://scripta.up.edu.mx/handle/20.500.12552/1

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Los fines de la universidad
(Universidad Panamericana, Escuela de Pedagogía, 2018-11-28)
Bermudez-Aponte, Jose Javier
;
Universidad Panamericana. Campus Ciudad de México. Escuela de Pedagogía
This article is based on the reflection on the place of superior knowledge in the University, which connects with the proper meaning of this social institution, which is the search for truth. The superior knowledge, linked to the deep knowledge of the reality, its search, conservation and diffusion, are own and almost exclusive tasks of the universities. They are the ones who, with their different activities and discoveries, advance our knowledge of things and of man. The article ends by emphasizing the importance of returning to the aims of the university. As well, the article pretends to offer a complete view of its essential features through a teleological approach to education, the unitary character that must be present in people, and the study of tradition as an accumulation of erudition and culture
30 114
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El futuro del turismo en la comunidad rural de Pac-Chen en Quintana Roo
(Hospitalidad ESDAI, 2021)
González Navarro, Sofía
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Campus Ciudad de México
El turismo rural comunitario es una actividad que permite ayudar de forma económica a las comunidades rurales, mientras que preserva y da a conocer su cultura. México cuenta con una gran riqueza cultural y es hogar de muchas comunidades rurales, sin embargo, estas están desapareciendo y con ellas su patrimonio. Por esta razón, el desarrollo de este turismo es crucial dentro del país. Sin embargo, aunque ya se encuentran proyectos de turismo rural comunitario, aún no tienen un funcionamiento óptimo. Este es el caso de la comunidad rural de Pac-Chen en Quintana Roo. Debido a lo anterior, esta investigación se enfoca a descubrir las actividades que debe implementar esta comunidad para que los jóvenes entre 18 y 25 años pertenecientes a escuelas privadas en la Ciudad de México la elijan como destino turístico. De esta forma, después de la revisión de la literatura correspondiente, se diseñaron y se aplicaron una encuesta y un grupo focal a estos jóvenes, en donde los hallazgos muestran que tienen un gran interés por este turismo y por actividades relacionadas con la cultura, las cuales muestren las costumbres y tradiciones de la comunidad. Con esto, se sugiere diseñar un manual prototipo para desarrollar esta actividad en un nivel óptimo.
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Valoración del potencial ecoturístico y sustentable de la Bahía de Navachiste en Sinaloa
(Hospitalidad ESDAI, 2020)
Olivas Olivo, Claudia Concepción
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Flores Gamboa, Silvestre
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Álvarez Velázquez, Félix Fernando
;
Campus Ciudad de México
The combination of tourist activities with fishing activities in rural beach areas represents an opportunity to improve the living conditions of the population under study. Such is the case of Cerro Cabezón, a town belonging to the Municipality of Guasave, in Sinaloa, Mexico, seat of the main access by sea to move to Navachiste Bay, whose landscape is recognized among the most beautiful in the region. The main objective of the study consisted of evaluating its tourist potential from the design and application of a tourist inventory to establish the main natural and cultural resources, developing documentary and field research techniques under a mixed research approach using a questionnaire composed of 41 questions that were applied to 85 people between visitors and residents, as well as a semi-structured interview with 10 key actors of the population, in addition to non-participant observation exercises. As main results, the characteristics, natural and cultural resources of the Navachiste Bay are established, which combined by the opinion of the inhabitants, visitors to the site and key actors of the fishing field, a great potential is established for combining ecotourism activities with fishing activities.
63 174
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El lenguaje de la alimentación y su transición en Colombia
(Hospitalidad ESDAI, 2016)
Martínez Velandia, Luis Ernesto
;
Campus Ciudad de México
Food is one of the fundamental factors for the conservation of human life, and the transformation of the product to bring it to the table is a complex study that requires a special analysis. The cuisine is a science that has two contexts mainly, the first is the process of selecting ingredients, its suitable handling from the enlistment of the raw material, through the choice of the proper technique and cooking time, and ending with the installation of the dish that will be into the hands of the diner. The second are the feelings aroused in the consumer by the product, to achieve the exaltation of senses that the dish --in its spacious symphonies of color and flavor-- may be able to communicate through visual and gustatory aspects. But even beyond than understanding at a general level what the cuisi- ne is, it is important to know the conformation, some historical background and evolution of the Colombian cuisine.
16 128
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La economía creativa, una fuente creciente de desarrollo
(Hospitalidad ESDAI, 2015)
Araujo Gómez, Raquela María
;
Campus Ciudad de México
In this changing and complex world in where we happened to live in, the problems we deal with as a society become difficult challenges, which lead us to propose solutions in a different way, with different resources with regard to what until now has been done; the search for solutions with creativity through new ideas allows -among other things- the exploitation of intangible resources towards a development, which results in a better standard of living. "[...] The complexity, unpredictability and the pace of events in our world, as well as the hardness of global environmental stress, are shooting up. If our societies desire to manage their resources and improve their well-being, they will need more ingenuity, that is, more ideas to solve their problems" (Homer-Dixon, 2012). The economic and social activity in the countries has been modified so that most of the traditional industries are incorporating the values of design and creativity to its products to differentiate themselves from the competition products, in such a way that the intangible aspects of creative thinking, have become fundamental elements for the provision of goods and services. Culture as a fundamental part of intangible assets of a company, is becoming in one more of those elements, within the economic activity generated by a country, subject to the rules of the market, in what has been called the field of creative industries that are aimed at achieving their development.
53 555
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Una nueva cultura del vino
(Hospitalidad ESDAI, 2003)
González-Garza Ducoing, Marcela
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Campus Ciudad de México
The culture of wine has evolved considering the climatic, economic and political circumstances of each region or country. Another factor, which also has an influence, is the changes in the consumers: knowing and trying more wines, they demand certain characteristics to fulfill their expectations. This successful growth owes much to the search for health. Various medical studies confirm the beneficial effects of ingesting moderate amounts of wine with meals. To reach this market, producers are aware of the evolution of consumers and how they can cover their expectations; the world wide tendency of consumers is towards light, fruity and cheaper wines. Thus producers are placing their wines in places where before they were reserved only for traditional or classic wines. This is the basis of this new culture of wine, which is shown by the simpleness and clarity of the concepts and is promoted by the producers and sought by the consumers. For the lovers of wine, this is a beneficial reverse, since with or without knowledge, we can try a wine based on a realistic relation of price to quality. However we should not forget that wine is an art which we can drink. It can be enjoyed much more if we have the necessary knowledge to be able to talk about it, as we drink it.
8 91
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Parámetro ético de las decisiones
(Hospitalidad ESDAI, 2003)
Ruíz Mendoza, Rocío
;
Campus Ciudad de México
This article will try to focus these reflections about: a) The influence of taking of decisions on the basis of this culture which is characterized as post-modern precisely for its indefinition. b) If the taking of decisions, in itself, is or not naturally affected by the ethical parameter. c) If the ethical parameter should affect the decisions of private sphere or if the public sphere is also the correct place, even in the medium of post modernity. In few words we have to ask ourselves if it is the same to decide today rather than yesterday and if the parameters that are dictated by the present civilization for the taking of decisions are or are not justified. We must situate the taking of decisions in the postmodern context and attend to its repercussions; on the one hand in front of society with all its importance and social responsibility; and on the other hand as a way of constructing its own existential register, that is to say my individual definition as a person, as, in the words of the poet, "the architect, which I am, of my own destinity".
1 61
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La creatividad y la innovación en la empresa
(Hospitalidad ESDAI, 2002)
Palafox de Anda, Gustavo
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Campus Ciudad de México
El propósito central de este artículo es explicar la necesidad, importancia y ambiente organizacional que se requieren en los procesos de creatividad e innovación en las empresas para contribuir a la creación de una cultura fuerte que impulse estas habilidades, muy útiles en tiempos de cambio tan acelerado como los que vivimos hoy en día. En general, la creatividad se concibe como la capacidad para combinar ideas o sistemas de una manera original o para establecer asociaciones poco comunes entre las ideas. La innovación se entiende como un proceso consistente en convertir un problema o una necesidad en una solución o una idea creativa. La organización innovadora se caracteriza por su capacidad para canalizar las aportaciones creativas hasta convertirlas en resultados útiles para el mercado, la calidad o la productividad internas. La creatividad se puede explicar como un conjunto de cuatro pasos: la percepción, la incubación, la inspiración y la innovación. Para lograr un ambiente favorable en que puedan darse las etapas señaladas, los gerentes o propietarios del negocio deben cuidar tres aspectos fundamentales: la estructura, la cultura organizacional y la dirección del personal.
11 129
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De las industrias culturales a la economía política de la industria cinematográfica
(Universidad Panamericana, Escuela de Comunicación, 2022)
Dávalos Orozco, Federico
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Universidad Panamericana. Campus Ciudad de México. Escuela de Comunicación
It is proposed a reflection on the concept of culture in the field of social sciences, which allows us to understand the relevance of cultural industries in the production and reproduction of symbolic systems in contemporary societies. Understanding the meaning of the concept of culture allows us to understand the pre-eminence that the usual production of the mass media has in the formation and socialization of individuals in contemporary societies.It is the socio-historical conditioning factors and the economic and industrial nature of the various cul-tural industries that allow us both to fruitfully relate the mass media to each other and to other forms of mass entertainment, and to establish the specificities of each one. All of them are characterized by the industrial and standardized production of messages; they are cultural industries. Following some clues provided by Albert Breton, Augustin Girard, Armand Matellart and Enrique Busta-mante, we will try to understand how cultural industries work and how they are organized; and what are the dif-ferent modes of production of cultural goods.We will explain the organization and functioning of cultural industries and their various facets: socio-politi-cal, cultural and economic. From the last facet, we will ap-proach the study of the three sectors of the film industry -production, distribution and exhibition-, the specific way in which filmmaking is organized. In the end, all these elements will allow us to propose a model for the study of the production, distribution and exhibition systems in the Mexican film industry.
5 119
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Sobre la renovación de la cultura: humanitas y universitas
(Universidad Panamericana, Instituto de Humanidades, 2023-07)
Universidad Panamericana. Campus Aguascalientes. Instituto de Humanidades
Toda acción humana abre paso a objetos y paulatinamente se correlacionan en un plexo medial abriendo posibilidades nuevas de acción y de medios que amplian el entorno vital del hombre. Los productos de la acción humana quedan junto al hombre mismo como una extensión de sí y modifican su situación histórica, de modo que debe necesariamente contar con ellos abriéndoles a su vez posibilidades insospechadas con anterioridad. Así entendida, la cultura se descubre como una estructura creciente de objetos inesquivable donde abre paso a nuevas operaciones humanas como soporte del crecimiento propio del mismo hombre. La cultura dispone el flujo de la libertad, lo abre o lo cierra. Lejos de poder renunciar a su situación cultural, es desde ahí donde ejercita su acción en orden a futuro.
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