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Comunicación y violencia(s). Intersubjetividad, medios y emociones en el abordaje de la relación entre comunicación, violencia y vida cotidiana
(Escuela de Comunicación - CampCM, 2025-08-20)
Rizo, Marta
El ensayo reflexiona sobre la violencia en la vida cotidiana situando la comunicación, mediática e interpersonal, en el centro del análisis. La comunicación se presenta simultáneamente como proceso debilitado por la violencia y con potencial facilitador para resolver los problemas que esta genera. Aunque la investigación sobre medios de comunicación y violencia cuenta con una larga trayectoria en el ámbito académico, son menos frecuentes los estudios sobre la comunicación interpersonal cotidiana y su papel en la reproducción o erradicación de violencia. Entre las preguntas que guían el texto destacan: ¿hasta qué punto la violencia estructural del entorno debilita la comunicación entre las personas? ¿Cómo la violencia mediática incide en nuestra comunicación diaria? ¿De qué manera estas formas de violencia modifican conductas y obstaculizan la capacidad de comunicarnos de forma sana y efectiva? El trabajo busca aportar al debate sobre la relación entre comunicación y violencia en la vida cotidiana, integrando perspectivas de la sociofenomenología, la sociología de las emociones y el Giro Afectivo en ciencias sociales. Sin ofrecer conclusiones cerradas, se señala que, en las manifestaciones cotidianas de la violencia, la comunicación es simultáneamente canal, medio y producto: actúa como vehículo de reproducción de la violencia y como mecanismo de normalización de emociones negativas —como el miedo o el odio— derivadas de las violencias experimentadas. Esta doble condición convierte a la comunicación en un elemento clave para comprender cómo la violencia se inserta, se perpetúa y puede ser desafiada en la vida diaria.
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Patrones de consumo alimentario con enfoque socialmente responsable
(Universidad del Zulia, Facultad de Ciencias Económicas y Sociales, 2024-01-01)
Leyva-Hernández, Sandra Nelly
;
;
Arango-Ramírez, Paola Miriam
It is possible for countries through socially responsible consumption, sustainable growth, and achieving goal 12 of the United Nations Agenda. Therefore, it is essential to know food consumption patterns to develop effective communication strategies; however, after the COVID-19 pandemic, consumption patterns were modified, focusing on health care and the environment, among others. This study aims to develop the segmentation of socially responsible food consumers according to their behavior patterns after the COVID-19 pandemic. An exploratory and cross-sectional study collected a sample of 834 adults from the metropolitan region of Mexico City. A segmentation analysis was performed by two-step cluster analysis: Hierarchical and k-means. Three segments of socially responsible consumers were identified: Those concerned about the environment and society, the rational, and health caretakers. Knowledge of the characteristics of these consumers can allow the development of appropriate marketing strategies and public policy programs that promote this consumption ©Revista de Ciencias Sociales (RCS). Facultad de Ciencias Económicas y Sociales. Universidad del Zulia
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De las industrias culturales a la economía política de la industria cinematográfica
(Universidad Panamericana, Escuela de Comunicación, 2022)
Dávalos Orozco, Federico
;
Universidad Panamericana. Campus Ciudad de México. Escuela de Comunicación
It is proposed a reflection on the concept of culture in the field of social sciences, which allows us to understand the relevance of cultural industries in the production and reproduction of symbolic systems in contemporary societies. Understanding the meaning of the concept of culture allows us to understand the pre-eminence that the usual production of the mass media has in the formation and socialization of individuals in contemporary societies.It is the socio-historical conditioning factors and the economic and industrial nature of the various cul-tural industries that allow us both to fruitfully relate the mass media to each other and to other forms of mass entertainment, and to establish the specificities of each one. All of them are characterized by the industrial and standardized production of messages; they are cultural industries. Following some clues provided by Albert Breton, Augustin Girard, Armand Matellart and Enrique Busta-mante, we will try to understand how cultural industries work and how they are organized; and what are the dif-ferent modes of production of cultural goods.We will explain the organization and functioning of cultural industries and their various facets: socio-politi-cal, cultural and economic. From the last facet, we will ap-proach the study of the three sectors of the film industry -production, distribution and exhibition-, the specific way in which filmmaking is organized. In the end, all these elements will allow us to propose a model for the study of the production, distribution and exhibition systems in the Mexican film industry.
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Enseñar la vida de los otros. La diversidad ética y estética en la fotografía social y humanista. Documentación fotográfica, ensayo fotográfico y fotografía de prensa.
(2020-01-01)
Montiel Alvarez, Teresa
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Universidad Panamericana. Campus Ciudad de México. Escuela de Comunicación
La forma de contar y comunicar por medio de la fotografía ha evolucionado a lo largo de la historia tanto en la forma de hacerlo como en la estética utilizada. Se estudia en este texto el hecho informativo enfocándolo desde tres puntos distintos de actuación: la documentación fotográfica, el ensayo fotográfico y la fotografía de prensa. Estas tres formas de comunicar/enseñar/denunciar se han utilizado de diversas maneras tanto por parte del fotógrafo como del medio que las ha dado a conocer, pocas veces de manera imparcial, otras de una forma partidista y en ocasiones bordeando la ética informativa traspasando muchas veces la frontera deontológica que incluye también en este caso la veracidad estética de la imagen.
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La fotografía incómoda en la era digital
(Universidad Panamericana, Escuela de Comunicación, 2020-01-01)
Pérez Daza, Johanna
;
Prada, Wilson
;
Universidad Panamericana. Campus Ciudad de México. Escuela de Comunicación
¿Existen vínculos entre fotografía e incomodidad? ¿Por qué se difunden imágenes que resultan perturbadoras de mirar? ¿Conviene mostrar este tipo de fotografías? A partir de estas y otras interrogantes, reflexionamos sobre el complejo papel de la imagen en el escenario digital. En la red circulan fotografías incómodas e imágenes perturbadoras que acentúan la necesidad de fortalecer la lectura del texto fotográfico y las competencias digitales con la intención de potenciar la mirada crítica, la duda y la reflexión. El inestimable valor que hemos dado a la imagen con el pasar de los años y la forma en que ella afecta nuestra comprensión del mundo, nos coloca frente al desafío de una tecnoética que requiere pensar y contextualizar la fotografía, sobre todo, aquellas que incomodan y perturban, pero no por ello renunciar a la insistencia a mirar y diferenciar, advertidos de los riesgos de la mentira, la manipulación y el poder.
6 192
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Colibrí Mission : How to boost the Mexican space industry by involving the general public into the development of a space program
(International Astronautical Federation, IAF, 2020)
Rodriguez Martinez, Daniela
;
Robles, Sonia
Colibrí Mission is one of the first space missions developed by undergraduate students in Mexico, which seeks to make significant contributions to the development of a national space industry. It is designing and building a nanosatellite dedicated to scientific research on Earth's Lower Atmosphere. In a country with a nascent space industry, it is important not only to manage and attract talented individuals capable of conducting scientific and technical research, but also to serve key audiences that can contribute to the Mission's fundraising objectives and promote scientific and technological knowledge among Mexican society, in particular its youth. With limited access to government space funding, these outreach programs sustain important sponsor-seeking efforts to bring the Mission to life. This paper presents an example of the implementation of transmedia in a space program's communication strategy. The two main objectives -public outreach and fundraising- were achieved by generating brand awareness and managing key specific stakeholders. Adapting a public relations model and utilizing the methodology proposed by Colin Eden and Fran Ackermann (2010) to map stakeholders, Colibrí Mission's strategy seeks to influence key stakeholders to better suit the Mission's needs and transmit the experience of what it means to belong to a Mexican space mission. The implementation of the transmedia strategy resulted in: influencing key stakeholders by increasing their interest to help the team as two context setters moved to key player positions; gaining sponsors and allies that previously did not exist; and an increase in public outreach, brand recognition and followers on social media platforms. © 2020 by DLR-SART.
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Imaginative communication and community: the phenomenological-enactive approach to the co-constitution of public phenomena
(2021-12-05)
;
An ever-evolving phenomenological-enactive perspective can expand our reflection on the entanglement between enactive subjects and their living ecologies. This article applies certain classical phenomenological projects and their enactive extension to public phenomena (objects, spaces, events, etc.). As an instance of the embodied cognition discourse, this research also aims to thematize the enactive, affective, and intersubjective aspects of the relation to the (urban) Lebenswelt. This may help in understanding both the potential of the phenomenological-enactive methodology and the processes of an embodied intersubjective co-constitution of a public ethos. Theoretical ideas presented in the article are illustrated with reflections on some concrete public phenomena.
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The debate surrounding GM crops in South America and its coverage in the newspapers Clarín and Folha de S. Paulo from 2016–2018
(2020)
The cultivation and consumption of transgenic foods is a subject of global debate. Given that Argentina and Brazil are the world’s largest producers of genetically modified crops after the United States, this article aims to explore the international controversy surrounding GM crops and its coverage in leading newspapers in these two countries. It aims to verify whether the press exercised its social function as an independent observer or if other interests influenced its coverage. For this, it includes a deductive content analysis of Clarín and Folha de São Paulo’s coverage of GM crops from 2016 to 2018. It concludes that Clarín’s coverage was more clearly pro-transgenic than that of Folha de São Paulo, which could be attributed to greater presence of pro-transgenic sources at Clarín, in addition to historical and economic factors that could have influenced the way these newspapers covered transgenic topics. © 2020 Associacao Brasileira de Pesquisadores de Jornalismo. All rights reserved.
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