Revista Hospitalidad ESDAI

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Start date: 2010Language: search.filters.language.Spanish

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    El impacto cultural en los asistentes a un mega evento deportivo: el caso de Brasil 2014
    (Hospitalidad ESDAI, 2018)
    Granados Gómez, Triana Paola
    ;
    Becerril Isidro, Javier
    ;
    Campus Ciudad de México
    Over the years, mega sporting events have gained great relevance worldwide. In this sense, the 2014 World Cup in Brazil, seen as such, brought together thousands of people from all over the world. This space represented the attendees an occasion for them to generate social interactions, which could be culturally enriching. This led to investigating in the first place: what is culture, what impact does it have, and what is the perception of it? This concept defined from different aspects artistic, anthropological, historical, social, just to mention a few, also had to be accompanied by the ways in which the subjects appropriate it, hence the real question arises: Is there any impact on the culture of the attendant to a mega sporting event with the participation of international athletes? That is why in the case of the present work it was observed within these processes that mega sporting events are constituted in elements of culture since as defined by Diaz Aguado (1999, p. 116). “Enculturation unifies people by providing common experiences”. As well as moving from multiculturalism to transculturality. From field research, some main cultural elements were identified as disrupted: traditions and rituals, sports, language and architecture among others.
      2  178
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    Presentación [al número 33 de la Revista Hospitalidad]
    (Hospitalidad ESDAI, 2018)
    ;
    Campus Ciudad de México
    Hace más de 15 años dio inicio el proyecto de publicación de la revista semestral Hospitalidad ESDAI con el propósito de abrir un espacio para la discusión de los problemas y retos que enfrenta la industria hospitalaria y de los servicios, con un enfoque de interdisciplinariedad. La Escuela de Administración de Instituciones (ESDAI), de la Universidad Panamericana, institución pionera en el ramo, tiene que establecer pautas para la comprensión del fenómeno hospitalario, que no se limita a un intercambio económico sino que trasciende al ámbito del encuentro humano.
      28  148
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    El proceso emprendedor y la creación y desarrollo de micros y pequeñas empresas viables
    (Hospitalidad ESDAI, 2014)
    García de León Campero, Salvador
    ;
    Campus Ciudad de México
    The main objective of this paper is to present an overview of the entrepreneurial process considered as one of the approaches that allows a comprehensive and rigorous approach to creating micro and small enterprises as well as their initial development in order to increase their chances of success and lessen the chances of premature failures. It also highlights the importance not only of conceiving the preparation of a plan but also its evolutionary process in which as it advances it will gradually be transformed from a fuzzy idea to a company in operation with the possibility of consolidation.
      12  549