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    Item type:Publication,
    IDEA: transformaciones de un modelo para la gestión tecnopedagógica
    (Universidad Panamericana, Escuela de Pedagogía, 2017-07-10)
    Garduño Teliz, Elvia
    ;
    Universidad Panamericana. Campus Ciudad de México. Escuela de Pedagogía
    The use of Information and Communication Technologies (ICT) in the formative processes, requires the integration of technology, pedago-gy and didactics in recursive processes of learning and empowerment. For this reason, it is proposed the techno-pedagogical management for training in virtuality and in face-to-face. The article aims to present the recursive evolution of a techno-pedagogical management model called Dimensional Integrations of Empowerment and Learning (IDEA). The reader will know the different versions of the model, its cons-truction, deconstruction and reconstruction processes, as well as its elements, dimensions and phases to move from instructional design to techno-pedagogical processes. The methodology applied in the model is action research, which makes it proactive rather than prescriptive. The process of action research has been carried out through the formative application of the model. As a result, IDEA has been implemented in 93the management of Digital Learning Objects (ODA) and Open Mas-sive Online Courses (MOOC), in which teachers have had favorable experiences in terms of their technical and pedagogical adaptability as a model of use. The prospect of the model is oriented towards the students, so that possible strategic niches are proposed to favor the em-powerment and the learning.
      37  116
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    Item type:Publication,
    Dinámica de las necesidades actuales en el sector de alimentos y bebidas en la ciudad de Puebla.
    (Hospitalidad ESDAI, 2017)
    Pinacho Martínez, Diana Laura
    Nowadays we are currently immersed into a society whose economy is based on the consumption of products and ser- vices, which makes us part of a market itself in our daily activities. The purpose of this article is to analyze the dynamics of topical consumer necessities in food and beverages companies within Puebla city, iin order to propound and analyze a set of factors and characteristics that will help to define the context in which consumers of the city develop and are immersed and also are influenced to make purchasing decisions within the sector. Analyzing the main elements that make up this market dynamics for the industry, as well as the main trends and concepts that define a profile of purchase and preferences for the offer and acquisition of food and beverages, a sector that represents in the city a pronounced potential influenced by the demographic and cultural environment that characterize it.
      6  81