Digital consumer behavior and medical tourism: A regional analysis in Mexico

López-Fernández, Andreé Marie; Ramírez Pérez, Héctor Xavier; Dávila-Aragón, Griselda

doi:10.22201/fca.24488410e.2023.4968

Digital consumer behavior and medical tourism: A regional analysis in Mexico

Journal

Contaduría y Administración

ISSN

2448-8410

0186-1042

Date Issued

2023

Author(s)

Type

Resource Types::text::journal::journal article

DOI

10.22201/fca.24488410e.2023.4968

URL

https://scripta.up.edu.mx/handle/20.500.12552/4979

Abstract

Medical tourism has increasingly become an important alternative to receive healthcare services given medical systems’ limitations such as: treatment availability, access, and price. The industry has significantly grown with the availability of internet services and digital platforms which enable consumers to connect with service providers as well as other stakeholders around the world. And, considering medical tourism profiles related to travel frequency, expenditure, place, and degree of digital platform use, the question is how does digital platform use impact medical tourism consumer behavior related to the type of destination? Cluster analysis and georeferencing analytics were utilized to study the correlation between digital platform use and the preferred type of destination for medical tourism. The study shows a clear positive correlation between the variables compared.