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    Item type:Publication,
    La repercusión del turismo en la identidad cultural de los Pueblos Mágicos de Chiapas
    (Hospitalidad ESDAI, 2019)
    Hernández Gozález, Alejandra de María
    ;
    Iturbe Vargas, Marcela
    ;
    Campus Ciudad de México
    ;
    Campus Ciudad de México
    Tourism is strategic for Mexico due to its socio-economic impact. Its heritage brings together diverse traditions, beliefs, and cultural expressions. Its identity implies recognition and appropriation of historical memory. The Magical Towns Programme (Programa Pueblos Mágicos, PPM) values cultural identity and is among the most successful in Mexico. Chiapas has got four magical towns (PM): San Cristóbal de Las Casas, Chiapa de Corzo, Comitán, and Palenque. They are essential for tourism in the state and are endorsed by the business community and the government. It is crucial to know, from the perception of its inhabitants, what the impact of tourism has been on their cultural identity. A quantitative study was carried out through a survey applied to experts and local people. There were analyzed impacts on cultural preservation, heritage appreciation, sense of belonging, respect, and socio-economic benefits, as well as on changes in culture, loss of identity, and migration. The conclusion was that the local population of the Magical Towns perceives that tourism has had a positive impact on both the socio-economic level and cultural identity, contributing favorably to the sense of belonging and preservation of culture. However, immigration in San Cristóbal de Las Casas is a critical issue that could be perceived negatively and should be studied in depth.
      38  61
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    El transporte turístico urbano desde la apreciación del usuario
    (Hospitalidad ESDAI, 2019)
    Romero Torres, Javier
    ;
    Quintero Soto, María Luisa
    ;
    Campus Ciudad de México
    This paper presents the measurement of satisfaction of the tourist transport user (a tourist) regarding tourist tours in Mexico City. The conceptualization of satisfaction from inte-grated factors in various dimensions is exhibited. The design and implementation of a survey provided information to measure the user’s comfort. The results obtained concern four factors: waiting time, means used to get information about tourist transports, audio guide in the bus, and safety during the tour; the waiting time to access the tourist bus is the most significant element for the tourist. The measurement of the satisfaction of the tourist transport service user showed in this paper brings information that allows the administrators/ma-nagers, directly, to identify the elements that should be prima-rily addressed and those with adequate levels of satisfaction. In addition, the information obtained is not sumptuous, and the indicators are directly interpreted at the management le-vel, which shortens the response time of the company to the expectations of the users (clients), which is supported by the estimation of an orderly choice model that represents the user’s satisfaction
      2  46
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    Item type:Publication,
    La perspectiva de los residentes por la actividad recreativa en el Centro Histórico de la alcaldía de Coyoacán
    (Hospitalidad ESDAI, 2019)
    García Vázquez, Josué Emmanuel
    ;
    Oliva Aguilar, Víctor Ramón
    ;
    Mendoza Ontiveros, Marta Marivel
    ;
    Campus Ciudad de México
    In the last few decades, tourist or recreational areas have ge-nerated negative symptoms due to the increase in the num-ber of visitors, which has affected the host communities. The objective of this document is to show preliminary results of a research that seeks to analyze the perceptions of the residents towards this problem in the Historical Center of the Coyoacán City Hall from the Social Exchange Theory. This aim will be achieved using the ethnographic method, upon the concept that tourism or recreational activity is a phenomenon that in-volves the interaction between visitors and hosts. As a finding, there is currently massive tourism in the study area, which has led to negative demonstrations by some residents. This situa-tion arises because tourism implies the interaction between tourists, visitors and the local community in a given geogra-phical area; it can be understood that this exchange generates both positive (benefits) and negative (costs) impacts, which are analyzed from the perception of the receiving community, as well as to investigate the effects it causes in an area promo-ted as a tourist, cultural and gastronomic attraction, due to its importance at the level of visitors acquisition
      4  113
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    Paisaje para el turismo de naturaleza en el Área de Protección de Recursos Naturales de la Cuenca Hidrográfica del Río Necaxa, Región Huauchinango, Puebla
    (Hospitalidad ESDAI, 2019)
    Socci Tokunaga, Midori
    ;
    Oliva Aguilar, Víctor Ramón
    ;
    Ramos Sáenz Pardo, Jerónimo
    ;
    Campus Ciudad de México
    The tourist activity and the landscape are two closely related factors. That is why studies should be generated to describe its importance for the development of tourism activities, mainly nature activities, and to evaluate the positive and negative impacts. These studies are especially critical within natural areas since fragile ecosystems are concentrated in these areas where alterations and anthropogenic activity result in irrever-sible damage. The aim of this research is the study and analy-sis of the landscape resources that give identity to the areas in the municipality of Huauchinango, Puebla, and surroun-ding areas. The Direct Method of Representative Subjectivity (DMRS) was used: this made it possible to assess its aesthe-tic quality through the use of photographs. It also generated a strengthening in the tourism of nature activities, having mainly the rooting of the territory by the inhabitants and the benefit that they obtain through the tourist activities, as well as the mechanisms of conservation for the anthropogenic structures. This method could also consider the importance of establishing strategies for the decision-makers for the preser-vation and recovery of some landscape areas
      32  193
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    Item type:Publication,
    Del desarrollo local endógeno al turismo de base comunitaria
    (Hospitalidad ESDAI, 2019)
    González Villalobos, Yennifer Jeremy
    ;
    Chávez Dagostino, Rosa María
    ;
    Campus Ciudad de México
    The theory of endogenous development plays a fundamental role in the progress of rural communities since it is subscribed as an option to energize marginalized populations through lo-cal initiatives that involve a change in the productive activities that, on many occasions, manage to integrate the tertiary or service sector. Due to the expectations that tourism activity directly generates, especially in rural communities with dis-tinctive identity features, such activity means the exploitation of their cultural and natural heritage as a means to diversify their economy, create new jobs, and, therefore, a significant development opportunity. This work aims to elaborate a re-view of the specialized literature based on the Web of Sciencedatabase regarding the local development endogenous con-cept and to identify how this concept integrates the tourist activity in its approach. Twenty-six articles were identified that include this concept, and only three of them add tourism directly. The main conclusion is that researchers admit the existence of a partnership between local endogenous deve-lopment and tourism, mainly community-based tourism, by integrating this activity as a strategy for innovation and pro-ductive diversification
      23  141
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    Promoviendo el capital social comunitario : una experiencia de extensión e investigación en el territorio indígena Guanacaste de Ujarrás y el grupo Shuwik, Costa Rica
    (Hospitalidad ESDAI, 2019)
    Campus Ciudad de México
    The Brunca Region is home to most of Costa Rica’s indigenous ethnic groups. The Brunca regional branch of the National University is linked to these communities through its substantive action, employing outreach. Thus, some projects are managed, matching the knowledge areas of the headquarters: Education and Culture, as well as Society and Economic Development. One of these initiatives is the “Promoting Community Social Capital in Indigenous Territories” program implemented by the headquarters and supported by CONARE’s Regionalization Funds. The topic addressed in this document is the process of cultural tourism in Guanacaste de Ujarrás developed by the Shuwik group. The objective is to make known the communal cultural revitalization processes that are promoted to strengthen job generating enterprises in the community of Guanacaste de Ujarrás in Buenos Aires, Puntarenas. Some of the results obtained in this qualitative research are the definition of three routes in which the cultural-historical, natural and gastronomic component is emphasized in the indigenous territory and departs from the Talamanca Mountain Range and the accompaniment in the production of advertising material.
      24  95
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    Item type:Publication,
    Turismo de la noche : la economía de la experiencia íntima
    (Hospitalidad ESDAI, 2019)
    Velázquez García, Mario Alberto
    ;
    Balslev Clausen, Helene
    ;
    Campus Ciudad de México
    In this article, we propose night tourism as a research topic. This concept seeks to analyze the use of the night as a public space that generates a tourist offer and revalues a place or activity. To carry out this analysis, we will use the concept of the economy of intimate night experience, which will allow us to understand and offer planning proposals for the generation of value through the institutionalization and conceptualization of the night-time use of places, practices, symbols, and relationships. The work concludes with a set of recommendations for the urbanization, planning, and security in the night shows.
      11  132
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    Violencia, inseguridad y narcocultura en la construcción de las representaciones sociales locales, nacionales e internacionales en Mazatlán, Sinaloa y su impacto en la actividad turística en el puerto
    (Hospitalidad ESDAI, 2019)
    Escobedo Hernández, Carlos Arturo
    ;
    Suárez Estavillo, Ulises
    ;
    Campus Ciudad de México
    Social representations have a significant influence on the cognitive process of a society through opinions, experiences, and assumptions; they are vital aspects in the construction of the collective imaginary on the understanding of social phenomena and how these influence the tourist development of the destination. In this way, the conditions of violence and insecurity due to drug trafficking that have prevailed in the State of Sinaloa for a decade, have impacted on this development, giving rise to the formation of the collective imagination based on such aspects as the consumption of narco-culture (music, drug cartel TV shows broadcasted on online platforms, bulletins from U.S. authorities and the media). The analysis of the construction of social representations is done through local, national, and international samples, which have been obtained through interviews with different social actors, inside and outside the country. This research is supported by the theoretical scaffolding on collective imaginaries and the specialized literature on violence and narcoculture of the Autonomous University of Sinaloa. This is an exploratory study, which presents the imact of social representations regarding a phenomenon such as drug trafficking, and its cultural variants in a flexible and dynamic activity, as tourism.
      36  525
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    La fiesta de la Mama Negra, uno de los patrimonios culturales intangibles de la ciudad de Latacunga, Ecuador
    (Hospitalidad ESDAI, 2019)
    Herrera Díaz, Sylvia del Pilar
    ;
    Cáceres Santacruz, Nataly Andrea
    ;
    Campus Ciudad de México
    Our ancestors developed celebrations related to the cult of the stars in the need to fulfill the rituality of their creed. With the arrival of the Spaniards, the Church included the Christian thought in the cultural repertoire of the peoples, adapting it to these same festivities. This is why the festivities, in some cases, are the result of a mixture of local beliefs and Spanish traditions based on faith. This work presents a topic related to social folklore, festivals, and typical characters, from the study of the Festival of Mama Negra, in Latacunga, Cotopaxi Province, organized in honor of the Virgin of Mercy or the Holy Tragedy. The festival takes place in the months of September and November, so it was essential to use descriptive and field research –direct observation–, in the first instance to characterize each character –define functions– and, in the second, to confirm differences and similarities in both periods of celebration. Bibliographic sources were used, which included books, articles, and other documents related to the topic, intending to analyze and determine the folkloric fact of the festival, understanding it as a tourist attraction of Ecuador.
      10  225
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    Gentrificación turística en Sayulita, Nayarit, México
    (Hospitalidad ESDAI, 2019)
    Espinoza Sánchez, Rodrigo
    ;
    Villanueva Sánchez, Rafael
    ;
    Campus Ciudad de México
    The municipality of Bahía Banderas, Nayarit, was created by decree to develop the Integrally Planned Center (CIP), giving rise to the Bahía de Banderas Trust in 1970, with the agreements signed between the National Fund for Tourism Development (FONATUR) and the State Government. Thus, the actions tending to the Riviera Nayarit project arise, one of the main points of interest of this project is the Magic Town of Sayulita, under the argument of taking advantage of the natural assets and the promise of job generation. The praxeological analysis of this work is structured based on a theoretical and exploratory approach, applying semi-structured interview scripts to six specialists, who served as key actors. The results indicate that local residents, who promoted the origin of Sayulita, were forced to leave the town. As a result, housing spaces have been reduced and given rise to commercial developments to support the phenomenon of touristification which, over time, can become tourism-phobia, which leads the tenant to reject tourism as a development strategy.
      48  394