Instituto Panamericano de Alta Dirección de Empresa (IPADE Business School)

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Ciudad de México

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Campus Ciudad de México

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Is AI Use Intensity Associated With Consumers' Pro-Climate Intentions? The Roles of Climate Anxiety, Climate Commitment, and Awareness of AI's Environmental Impact
(Wiley, 2026)
Apaolaza, Vanessa
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Paredes, Mario R.
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Eletxigerra, Ainhize
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Hartmann, Patrick
As artificial intelligence (AI) use becomes an everyday consumption practice, its environmental and psychological implications require greater attention. Unlike prior research that primarily treats AI as a tool for enabling sustainable choices, this study proposes a theoretical framework that draws on moral self-regulation, climate psychology, and norm activation theory to explain how the intensity of consuming AI services is associated with consumers' pro-climate intentions through the sequential mediating influences of climate anxiety and climate commitment. The framework was tested with a preregistered survey of a quota-based online sample of U.S. adult AI users (N = 845), using moderated serial mediation models with bootstrapped confidence intervals. AI use intensity is positively associated with pro-climate intentions. This relationship is partially explained by a sequential pathway in which climate anxiety is associated with stronger climate commitment and, in turn, with stronger pro-climate intentions. Furthermore, awareness of AI's environmental impact strengthens the association between use intensity and climate anxiety, and consequently, the sequential indirect association between use intensity and pro-climate intentions. The study contributes to sustainable consumption research by conceptualizing intensive AI use as an everyday consumption practice that can acquire environmental salience. It identifies an affective-to-motivational mechanism linking this practice to pro-climate intentions concerning carbon-footprint reduction, sustainable lifestyles, environmentally friendly purchasing, carbon offsetting, and green electricity choice. The findings imply that disclosure of AI's energy, carbon, and water footprints, paired with credible and feasible action options, can help AI service providers, policymakers, and consumer-facing organizations engage intensive AI users as a receptive audience for sustainable consumption. © 2026 The Author(s). International Journal of Consumer Studies published by John Wiley & Sons Ltd.
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Adoption of digital banking technologies by nascent entrepreneurs in the era of transformative business information systems
(Inderscience, 2025)
Hasan Polas, Mohammad Rashed
;
Afshar Jahanshahi, Asghar
Nascent entrepreneurs are those peoples who are in the early stage of starting a new business. In this study, the researchers attempted to determine what factors trigger a nascent entrepreneur to adopt digital banking technologies (applications and services)? To answer this question, this research tested the direct relationship between perceived security factors, the internet experience factors, and marketing exposure factors with nascent entrepreneur's adoption of digital banking technology. Moreover, we tested the indirect effects of these three factors with entrepreneur's adoption of digital banking technology through perceived usefulness. The study hypotheses were tested using a sample of 377 Bangladeshi nascent entrepreneurs who had participated in an entrepreneurship program and are in the process of starting a business. The findings revealed that nascent entrepreneurs with marketing exposure and perceived security are more likely to employ digital banking technology; perceived usefulness mediates the relationship between internet experience, and marketing exposure with adoption of digital banking technology. ©The authors ©Inderscience.
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COVID-19: An Opportunity to Explore Hybrid Work
(Palgrave Macmillan, Cham, 2023)
Mucharraz y Cano, Yvette
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Dávila-Ruiz, Diana
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Murcio Rodríguez, Ricardo
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Cuilty-Esquivel, Karla
Organizations need to rebuild themselves after the Great Confinement, and this chapter aims to analyze and address the effects of work during the lockdown and the characteristics of hybrid work by deconstructing the elements that led to its development and positioning. The background of work-from-home schemes during the COVID-19 crisis is discussed, acknowledging the challenges involved when these schemes were pushed to the limit. We propose to define hybrid work as the combination of work in and outside the office, where space, time, and home intersect thanks to the use of technology. This chapter presents a review and discussion of the human, technological, and organizational levers of the emergent hybrid work schemes as experienced by companies and their employees during the pandemic. Besides the approach to defining the concept, the intended contribution is to put “hybrid work” into practice in organizations and highlight its importance in talent attraction and retention. ©The authors ©Palgrave Macmillan, Cham.
1Scopus© Citations 1
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Beyond Environmental Concern: Multiple Consumer Value Logics Driving Willingness to Pay for Food Forest Produce
(Wiley, 2026)
Folques, Ada
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Paredes, Mario R.
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Apaolaza, Vanessa
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Hartmann, Patrick
For regenerative agricultural systems such as food forests to move from experimental niches to scalable market solutions, they must attract consumer acceptance and sufficient willingness to pay a price premium. This study examines the demand-side drivers of consumers' willingness to pay for food forest produce, focusing on nature connectedness, perceived health risks associated with monoculture farming, climate change concern, and need for uniqueness. Using a quota-based US online-panel sample designed to approximate the adult population on gender, age, income, and education (N = 845), this study examines participants' evaluations of food forest products after standardized introductory information. The results show that all four factors positively influence stated willingness to pay, with nature connectedness emerging as the most influential driver. Moreover, the effect of climate change concern on willingness to pay is contingent on consumer identity orientation: Its impact is stronger among consumers low in uniqueness-seeking and weaker among those with a high need for uniqueness. Overall, the findings indicate that market support for regenerative agri-food systems is shaped by a configuration of value logics (i.e., relational–ecological, self-protective health, collective-normative, and identity-expressive), rather than by environmental concern alone. These logics operate partly as complementary sources of price acceptance, whereas the identity-expressive logic also creates a substitution effect by weakening the marginal influence of climate concern among consumers high in uniqueness-seeking. The study contributes to strategy and sustainability research by showing how consumers' willingness to pay for regenerative food systems can be explained by the selective coupling of different consumer value logics. © The authors © Wiley.
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Business Environment, Management Practices, and Technology Adoption: The New Institutional Approach
(Springer Nature Switzerland, 2025)
Rodríguez Pueblita, José Carlos
This chapter summarizes what we know about business environment and investment climate that influence firms’ performance and capacity to survive. It portrays one feature of the relationship between firms and governments based on published academic research that explains low income and productivity heterogeneity across and within developing countries, referring to new institutional theory. It explores firms’ internal and external factors that affect directly and indirectly the profitability of technology adoption as key to productivity and the ability to adapt to turbulent contexts, placing special emphasis on management practices, business conditions, and public goods seen as “institutions.” To motivate the discussion on the role of the management practices and quality of public goods on investment and innovation decisions, the document uses Mexican data on productivity published by the World Bank and novel empirical evidence obtained from the 2024 IPADE Business Expectations Surveys made to founders, business owners and CEOs with around 1400 responses that represent firms with different sizes, sectors, and geographical locations in Mexico. ©The author ©Springer.
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Salesperson resistance to change: an empirical investigation of antecedents and outcomes
(Emerald Group Publishing Limited, 2012)
Jaramillo, Fernando
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Prakash Mulki, Jay
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Onyemah, Vincent
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Rivera-Pesquera, Martha
Purpose: The purpose of this paper is to investigate why salespeople resist change and the impact of resistance to change on customer responsiveness and performance outcomes. Design/methodology/approach: Survey responses derived from 233 salespeople from three large financial institutions in Mexico are used to test relationships involving salespersons’ resistance to change. Publisher: Emerald Group Publishing Limited Copyright © 2012, Emerald Group Publishing Limited
2 10Scopus© Citations 17
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Causation processes and innovation strategy in small- and medium-sized firms in emerging countries: The moderating role of founder-CEOs' human capital
(Elsevier, 2025)
Liu, Gordon
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Zhang, Stephen X.
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Ko, Wai Wai
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Afshar Jahanshahi, Asghar
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Chen, Yantai
In the dynamic and resource-constrained environment of emerging countries, small- and medium-sized enterprises (SMEs) face unique challenges in pursuing innovation strategy. This study addresses a critical gap in understanding how founder-CEOs' causation processes interact with human capital to shape SMEs' innovation strategy. While previous research has separately explored the impact of causation processes on innovation and the influence of founder-CEOs' managerial experience, these streams remain disconnected. Drawing on human capital theory, we investigate how adopting causation processes affects innovation strategy in emerging country SMEs, focusing on the moderating role of founder-CEOs' human capital. Our primary analysis utilises two waves of multi-informant survey data from 103 Indian SMEs. Results reveal that founder-CEOs' specific human capital moderates the relationship between causation processes and innovation strategy. This moderating effect strengthens with rich marketing experience but weakens with extensive technological experience. We supplement our findings with qualitative insights from interviews with 14 Indian and 19 Chinese SME founder-CEOs. This additional analysis provides further context and validates the applicability of our results. Our research contributes to a nuanced understanding of SME innovation dynamics in emerging countries and offers valuable implications for both theory and practice in fostering innovation-driven growth in this vital economic context. ©The authors ©Elsevier.
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Intention to adopt meat alternatives: Why gender-trait self-concept matters
(Elsevier BV, 2025)
Hartmann, Patrick
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Apaolaza, Vanessa
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Paredes, Mario R.
Understanding consumer attitudes towards meat alternatives is vital for reducing meat consumption and its negative environmental impacts. Drawing on social identity theory and recent research showing a link between dietary choices and gender norms, this study examines the relationship between gender-traits self-concept—self-perceived feminine and masculine traits—and consumer’s intention to adopt plant-based meat alternatives, moving beyond traditional analyses of gender influences. Our survey data collected 2023 from a representative U.S. sample (18+, N=800) showed that binary gender did not relate significantly to the intentions to buy meat plant-based meat alternatives. Instead, a more feminine gender-trait self-concept was positively associated with meat-alternative adoption intention. However, a more detailed analysis showed that this association was only significant for men, whereas, among women, self-perceived masculinity increased the intention to adopt meat alternatives. These findings suggest that individuals who adopt traits less commonly associated with their gender may be more open to dietary shifts, challenging assumptions that women are more inclined toward meat alternatives. By highlighting the interplay between gender-trait self-concept and the intention to adopt meat alternatives, this research contributes to a more nuanced understanding of dietary behavior. The findings imply that marketing strategies and public health campaigns should address a broader spectrum of gender traits to effectively promote sustainable dietary choices. © The authors © Future Foods © Elsevier © ScienceDirect.
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Setting the Agenda of Attributes in the 1996 Spanish General Election
(2000)
McCombes, Maxwell
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López-Escobar, Esteban
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Llamas, Juan Pablo
We advance the central proposition of agenda-setting theory—that elements prominent in the mass media's picture of the world influence the salience of those elements in the audience's picture—through the explication of a second level of agenda setting: attribute agenda setting. This preliminary research on candidate images during the 1996 Spanish general election simultaneously examined 2 attribute dimensions—substantive and affective descriptions—to test the hypothesis that media attribute agendas influence the voters' attribute agenda. Empirically, a high degree of correspondence was found between the attribute agendas of 7 different mass media and the voters' attribute agenda for each of the 3 candidates. The median correlation from these 21 tests of the hypothesis is +.72. Sixth-order partial correlations in which the influence of the other 6 mass media are removed from the correlation between a medium's agenda and the voters' agenda for a particular candidate have a median value of +.73. Additional analyses of the attribute agendas of each medium's primary audience in comparison with its principal competitor also yielded evidence of second-level agenda setting. Future research should pursue complex longitudinal designs tracing the impact of media content on voters' images at both the aggregate and individual levels as part of the continuing scholarly dialogue on competing approaches to framing research and attribute agenda setting.
1 8Scopus© Citations 250
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Regulation of emotions, interpersonal conflict, and job performance for salespeople
(Elsevier, 2015)
Mulki, Jay Prakash
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Jaramillo, Fernando
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Goad, Emily A.
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Rivera-Pesquera, Martha
Careers in sales involve stress, which often translates to role stress that negatively impacts performance. To address this important issue, the present research examines an antecedent of stress, salespeople's regulation of emotions and the impact on organizational outcomes. Study findings show that salespeople's regulation of emotions is conducive to reducing interpersonal conflict and felt stress, which eventually leads to higher performance. Also, findings show the favorable effect of salespeople's ability to regulate emotions in reducing felt stress is stronger at higher levels of vertical collectivism. Study results are outlined along with managerial implications, which have especially important implications for organizations operating in emerging countries. ©Journal of Business Research
1 6Scopus© Citations 103

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