Instituto Panamericano de Alta Dirección de Empresa (IPADE Business School)

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Is AI Use Intensity Associated With Consumers' Pro-Climate Intentions? The Roles of Climate Anxiety, Climate Commitment, and Awareness of AI's Environmental Impact
(Wiley, 2026)
Apaolaza, Vanessa
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Paredes, Mario R.
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Eletxigerra, Ainhize
;
Hartmann, Patrick
As artificial intelligence (AI) use becomes an everyday consumption practice, its environmental and psychological implications require greater attention. Unlike prior research that primarily treats AI as a tool for enabling sustainable choices, this study proposes a theoretical framework that draws on moral self-regulation, climate psychology, and norm activation theory to explain how the intensity of consuming AI services is associated with consumers' pro-climate intentions through the sequential mediating influences of climate anxiety and climate commitment. The framework was tested with a preregistered survey of a quota-based online sample of U.S. adult AI users (N = 845), using moderated serial mediation models with bootstrapped confidence intervals. AI use intensity is positively associated with pro-climate intentions. This relationship is partially explained by a sequential pathway in which climate anxiety is associated with stronger climate commitment and, in turn, with stronger pro-climate intentions. Furthermore, awareness of AI's environmental impact strengthens the association between use intensity and climate anxiety, and consequently, the sequential indirect association between use intensity and pro-climate intentions. The study contributes to sustainable consumption research by conceptualizing intensive AI use as an everyday consumption practice that can acquire environmental salience. It identifies an affective-to-motivational mechanism linking this practice to pro-climate intentions concerning carbon-footprint reduction, sustainable lifestyles, environmentally friendly purchasing, carbon offsetting, and green electricity choice. The findings imply that disclosure of AI's energy, carbon, and water footprints, paired with credible and feasible action options, can help AI service providers, policymakers, and consumer-facing organizations engage intensive AI users as a receptive audience for sustainable consumption. © 2026 The Author(s). International Journal of Consumer Studies published by John Wiley & Sons Ltd.
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Meat alternative adoption: How climate change concern drives perceived sustainability, naturalness, and taste
(2025)
Vanessa Apaolaza
;
Patrick Hartmann
;
Mr Paredes
5Scopus© Citations 13
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Regulation of emotions, interpersonal conflict, and job performance for salespeople
(Elsevier, 2015)
Mulki, Jay Prakash
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Jaramillo, Fernando
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Goad, Emily A.
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Rivera-Pesquera, Martha
Careers in sales involve stress, which often translates to role stress that negatively impacts performance. To address this important issue, the present research examines an antecedent of stress, salespeople's regulation of emotions and the impact on organizational outcomes. Study findings show that salespeople's regulation of emotions is conducive to reducing interpersonal conflict and felt stress, which eventually leads to higher performance. Also, findings show the favorable effect of salespeople's ability to regulate emotions in reducing felt stress is stronger at higher levels of vertical collectivism. Study results are outlined along with managerial implications, which have especially important implications for organizations operating in emerging countries. ©Journal of Business Research
1 6Scopus© Citations 103
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Assessment of A Mobile Educational Coaching App
(IGI Global, 2018)
Shahidi, Niousha
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Tossan, Vesselina
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Cacho-Elizondo, Silvia
This article explores which antecedents explain intentions to adopt a mobile coaching app. To that end, this study describes a coaching service designed to guide/encourage students throughout their studies in order to validate a new model of planned behavior based on the Technology Acceptance Model and the Goal-Directed Behavioral theory. The methodology included a short qualitative study and an online survey to examine the theoretical model which is based on scales tested in previous studies. The convenience sample is composed of students (Bachelor and Master/MBA) with the results analyzed using structural equation modelling to test the proposed model's causal structure. The results show different adoption patterns by gender and type of school. ©IGI Global
5Scopus© Citations 17
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Beyond Environmental Concern: Multiple Consumer Value Logics Driving Willingness to Pay for Food Forest Produce
(Wiley, 2026)
Folques, Ada
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Paredes, Mario R.
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Apaolaza, Vanessa
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Hartmann, Patrick
For regenerative agricultural systems such as food forests to move from experimental niches to scalable market solutions, they must attract consumer acceptance and sufficient willingness to pay a price premium. This study examines the demand-side drivers of consumers' willingness to pay for food forest produce, focusing on nature connectedness, perceived health risks associated with monoculture farming, climate change concern, and need for uniqueness. Using a quota-based US online-panel sample designed to approximate the adult population on gender, age, income, and education (N = 845), this study examines participants' evaluations of food forest products after standardized introductory information. The results show that all four factors positively influence stated willingness to pay, with nature connectedness emerging as the most influential driver. Moreover, the effect of climate change concern on willingness to pay is contingent on consumer identity orientation: Its impact is stronger among consumers low in uniqueness-seeking and weaker among those with a high need for uniqueness. Overall, the findings indicate that market support for regenerative agri-food systems is shaped by a configuration of value logics (i.e., relational–ecological, self-protective health, collective-normative, and identity-expressive), rather than by environmental concern alone. These logics operate partly as complementary sources of price acceptance, whereas the identity-expressive logic also creates a substitution effect by weakening the marginal influence of climate concern among consumers high in uniqueness-seeking. The study contributes to strategy and sustainability research by showing how consumers' willingness to pay for regenerative food systems can be explained by the selective coupling of different consumer value logics. © The authors © Wiley.
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Adoption of digital banking technologies by nascent entrepreneurs in the era of transformative business information systems
(Inderscience, 2025)
Hasan Polas, Mohammad Rashed
;
Afshar Jahanshahi, Asghar
Nascent entrepreneurs are those peoples who are in the early stage of starting a new business. In this study, the researchers attempted to determine what factors trigger a nascent entrepreneur to adopt digital banking technologies (applications and services)? To answer this question, this research tested the direct relationship between perceived security factors, the internet experience factors, and marketing exposure factors with nascent entrepreneur's adoption of digital banking technology. Moreover, we tested the indirect effects of these three factors with entrepreneur's adoption of digital banking technology through perceived usefulness. The study hypotheses were tested using a sample of 377 Bangladeshi nascent entrepreneurs who had participated in an entrepreneurship program and are in the process of starting a business. The findings revealed that nascent entrepreneurs with marketing exposure and perceived security are more likely to employ digital banking technology; perceived usefulness mediates the relationship between internet experience, and marketing exposure with adoption of digital banking technology. ©The authors ©Inderscience.
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Institutional trust and entrepreneurs' export behavior: An international analysis
(2023)
De Anda, Felipe
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Baker, Juan Carlos
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Tovar-García, Edgar Demetrio
The main goal of this research is to test the association between trust in institutions-e.g., police, law courts, property rights, government regulations, and public and private organizations-and entrepreneurial internationalization. The longitudinal analysis uses data obtained from the Global Entrepreneurship Monitor (GEM), the Heritage Foundation Index of Economic Freedom (IEF), World Bank Worldwide Governance Indicators (WGI), and World Development Indicators (WDI) for a sample of 88 countries during 2013-2018. Using factor analysis and panel data techniques that control for potential endogeneity, institutional trust is found to be significantly correlated with internationalization; however, this result is only valid for small and medium-sized enterprises (SMEs) in developing countries. Therefore, entrepreneurs from developing economies have to overcome the lack of institutional trust to successfully carry out their internationalization process. ©Tec Empresarial
2 3Scopus© Citations 6
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When the Boss Is Always Right: Dark Leadership, Gender Similarity, and Team Voice in Sustainability‐Related Behaviors
(Wiley, 2026-04-05)
Jahanshahi, Asghar Afshar
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Rivas‐Mendoza, Milagros Isabel
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Fernando, Espejo Chacon Luis
ABSTRACT
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Lineamientos para elaborar un estudio de línea base para mapas de ruta tecnológica: caso de la exploración y extracción de yacimientos no convencionales de gas de lutitas en México
(2021)
Pacheco Román, Francisco Javier
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Ortiz Gallardo, Víctor Gerardo
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Campus Ciudad de México
La presente tesis propone elementos que deben considerarse para diseñar una guía para la elaboración del material de soporte (comúnmente denominados estudios de línea base) para un Mapa de Ruta Tecnológica (MRT) sectorial. La pertinencia de los elementos propuestos se exploró a través de su aplicación a un caso hipotético de un taller para la elaboración de un MRT para la exploración y extracción de yacimientos no convencionales de gas de lutitas en México. Los resultados permiten establecer las bases de una guía para desarrollar estudios de línea base para talleres de MRT del sector energía.
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Salesperson resistance to change: an empirical investigation of antecedents and outcomes
(Emerald Group Publishing Limited, 2012)
Jaramillo, Fernando
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Prakash Mulki, Jay
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Onyemah, Vincent
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Rivera-Pesquera, Martha
Purpose: The purpose of this paper is to investigate why salespeople resist change and the impact of resistance to change on customer responsiveness and performance outcomes. Design/methodology/approach: Survey responses derived from 233 salespeople from three large financial institutions in Mexico are used to test relationships involving salespersons’ resistance to change. Publisher: Emerald Group Publishing Limited Copyright © 2012, Emerald Group Publishing Limited
2 10Scopus© Citations 17

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