Instituto Panamericano de Alta Dirección de Empresa (IPADE Business School)

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Is AI Use Intensity Associated With Consumers' Pro-Climate Intentions? The Roles of Climate Anxiety, Climate Commitment, and Awareness of AI's Environmental Impact
(Wiley, 2026)
Apaolaza, Vanessa
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Paredes, Mario R.
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Eletxigerra, Ainhize
;
Hartmann, Patrick
As artificial intelligence (AI) use becomes an everyday consumption practice, its environmental and psychological implications require greater attention. Unlike prior research that primarily treats AI as a tool for enabling sustainable choices, this study proposes a theoretical framework that draws on moral self-regulation, climate psychology, and norm activation theory to explain how the intensity of consuming AI services is associated with consumers' pro-climate intentions through the sequential mediating influences of climate anxiety and climate commitment. The framework was tested with a preregistered survey of a quota-based online sample of U.S. adult AI users (N = 845), using moderated serial mediation models with bootstrapped confidence intervals. AI use intensity is positively associated with pro-climate intentions. This relationship is partially explained by a sequential pathway in which climate anxiety is associated with stronger climate commitment and, in turn, with stronger pro-climate intentions. Furthermore, awareness of AI's environmental impact strengthens the association between use intensity and climate anxiety, and consequently, the sequential indirect association between use intensity and pro-climate intentions. The study contributes to sustainable consumption research by conceptualizing intensive AI use as an everyday consumption practice that can acquire environmental salience. It identifies an affective-to-motivational mechanism linking this practice to pro-climate intentions concerning carbon-footprint reduction, sustainable lifestyles, environmentally friendly purchasing, carbon offsetting, and green electricity choice. The findings imply that disclosure of AI's energy, carbon, and water footprints, paired with credible and feasible action options, can help AI service providers, policymakers, and consumer-facing organizations engage intensive AI users as a receptive audience for sustainable consumption. © 2026 The Author(s). International Journal of Consumer Studies published by John Wiley & Sons Ltd.
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Adoption of digital banking technologies by nascent entrepreneurs in the era of transformative business information systems
(Inderscience, 2025)
Hasan Polas, Mohammad Rashed
;
Afshar Jahanshahi, Asghar
Nascent entrepreneurs are those peoples who are in the early stage of starting a new business. In this study, the researchers attempted to determine what factors trigger a nascent entrepreneur to adopt digital banking technologies (applications and services)? To answer this question, this research tested the direct relationship between perceived security factors, the internet experience factors, and marketing exposure factors with nascent entrepreneur's adoption of digital banking technology. Moreover, we tested the indirect effects of these three factors with entrepreneur's adoption of digital banking technology through perceived usefulness. The study hypotheses were tested using a sample of 377 Bangladeshi nascent entrepreneurs who had participated in an entrepreneurship program and are in the process of starting a business. The findings revealed that nascent entrepreneurs with marketing exposure and perceived security are more likely to employ digital banking technology; perceived usefulness mediates the relationship between internet experience, and marketing exposure with adoption of digital banking technology. ©The authors ©Inderscience.
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Meat alternative adoption: How climate change concern drives perceived sustainability, naturalness, and taste
(2025)
Vanessa Apaolaza
;
Patrick Hartmann
;
Mr Paredes
5Scopus© Citations 13
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Business Environment, Management Practices, and Technology Adoption: The New Institutional Approach
(Springer Nature Switzerland, 2025)
Rodríguez Pueblita, José Carlos
This chapter summarizes what we know about business environment and investment climate that influence firms’ performance and capacity to survive. It portrays one feature of the relationship between firms and governments based on published academic research that explains low income and productivity heterogeneity across and within developing countries, referring to new institutional theory. It explores firms’ internal and external factors that affect directly and indirectly the profitability of technology adoption as key to productivity and the ability to adapt to turbulent contexts, placing special emphasis on management practices, business conditions, and public goods seen as “institutions.” To motivate the discussion on the role of the management practices and quality of public goods on investment and innovation decisions, the document uses Mexican data on productivity published by the World Bank and novel empirical evidence obtained from the 2024 IPADE Business Expectations Surveys made to founders, business owners and CEOs with around 1400 responses that represent firms with different sizes, sectors, and geographical locations in Mexico. ©The author ©Springer.
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Causation processes and innovation strategy in small- and medium-sized firms in emerging countries: The moderating role of founder-CEOs' human capital
(Elsevier, 2025)
Liu, Gordon
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Zhang, Stephen X.
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Ko, Wai Wai
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Afshar Jahanshahi, Asghar
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Chen, Yantai
In the dynamic and resource-constrained environment of emerging countries, small- and medium-sized enterprises (SMEs) face unique challenges in pursuing innovation strategy. This study addresses a critical gap in understanding how founder-CEOs' causation processes interact with human capital to shape SMEs' innovation strategy. While previous research has separately explored the impact of causation processes on innovation and the influence of founder-CEOs' managerial experience, these streams remain disconnected. Drawing on human capital theory, we investigate how adopting causation processes affects innovation strategy in emerging country SMEs, focusing on the moderating role of founder-CEOs' human capital. Our primary analysis utilises two waves of multi-informant survey data from 103 Indian SMEs. Results reveal that founder-CEOs' specific human capital moderates the relationship between causation processes and innovation strategy. This moderating effect strengthens with rich marketing experience but weakens with extensive technological experience. We supplement our findings with qualitative insights from interviews with 14 Indian and 19 Chinese SME founder-CEOs. This additional analysis provides further context and validates the applicability of our results. Our research contributes to a nuanced understanding of SME innovation dynamics in emerging countries and offers valuable implications for both theory and practice in fostering innovation-driven growth in this vital economic context. ©The authors ©Elsevier.
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Assessment of A Mobile Educational Coaching App
(IGI Global, 2018)
Shahidi, Niousha
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Tossan, Vesselina
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Cacho-Elizondo, Silvia
This article explores which antecedents explain intentions to adopt a mobile coaching app. To that end, this study describes a coaching service designed to guide/encourage students throughout their studies in order to validate a new model of planned behavior based on the Technology Acceptance Model and the Goal-Directed Behavioral theory. The methodology included a short qualitative study and an online survey to examine the theoretical model which is based on scales tested in previous studies. The convenience sample is composed of students (Bachelor and Master/MBA) with the results analyzed using structural equation modelling to test the proposed model's causal structure. The results show different adoption patterns by gender and type of school. ©IGI Global
5Scopus© Citations 17
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Creators at the Core: How Second Life and Roblox Empowered Creators in the Post-COVID Era
(Institute of Electrical and Electronics Engineers (IEEE), 2026)
Gónzalez Núnez, Javier
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Bolognesi, Manuel
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Godbehear, Jane
This research adopts a comparative case study methodology to examine the transformative capacity of virtual communities, focusing on Second Life as a foundational example of immersive virtual worlds and drawing comparisons with the rapidly growing ecosystem of Roblox. By highlighting Second Life's economic milestones, $1.1 billion paid to creators and $1.3 billion invested in its development, this study underscores its enduring impact on virtual economies. The analysis explores how these platforms have evolved in their approaches to digital interaction, user-generated content, and financial models, particularly in the post-COVID-19 era. By delving into Enrapture's journey as a tech company originating in Second Life, the study emphasizes the role of virtual-world-native teams in driving innovation and creating meaningful connections. Lessons from Second Life and Roblox provide insights into the future of the metaverse, its economic implications, and the challenges of safety, trust, and the psychological impact of digital dualities. © The authors © 1973-2011 IEEE.
Scopus© Citations 3
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Revolutionizing language learning beyond tradition in business education 4.0: Artificial intelligence-driven language learning towards english proficiency
(IGI Global, 2024-03-04)
Hasan Polas, Mohammad Rashed
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Afshar Jahanshahi, Asghar
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Samikon, Siti Aida
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Akter, Tahmina
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Roky, Md. Arif Hosseon
This study investigates the interplay of attitude, learning environment, motivation, technological adaptability, and self-confidence with English language proficiency, leveraging artificial intelligence (AI) tools within the context of the Business Education 4.0 era among university students in Bangladesh. Methodologically, a quantitative approach was employed, embracing positivism. A stratified random sampling technique was applied, yielding a sample of 433 university students from five universities who are currently studying at the Department of Business Administration in Dhaka, Bangladesh. Structured surveys were used to collect data from the respondents. To analyze the data, SPSS V.25 was used. Findings reveal a significant positive association between a learning environment and English language proficiency. Technological adaptability, facilitated by AI, positively influences language skills. Self-confidence plays a crucial role, aligning with Bandura's Social Cognitive Theory. © IGI Global
Scopus© Citations 2 5
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Unveiling Resilience: Strategic Responses, Success Factors and Challenges Faced by Latin American Female Entrepreneurs Amidst the COVID-19 Pandemic
(2023)
Afshar Jahanshahi, Asghar
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Rivas Mendoza, Milagros Isabel
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Aguilar-Rodríguez, Iliana E.
This research aimed to identify critical success factors and challenges faced by non-technical female entrepreneurs during the Covid-19 pandemic. Additionally, it aimed to explore the strategic financial, marketing, and safety responses taken by these entrepreneurs to sustain their businesses. Data was collected through interviews and surveys from 106 female entrepreneurs in Peru and 100 female entrepreneurs in Ecuador. Key findings revealed the importance of physical and mental health, as well as excellent customer service, for the success of non-technology-based businesses. Both countries expressed concerns about the risk of infecting family members. Resilience strategies included cost reduction and issuing bonds. Our research contributes to the understanding of non-tech female entrepreneurs and their businesses in Peru and Ecuador during the ongoing Covid-19 crisis. It highlights important factors for success and survival and addresses the significant challenges faced, as well as the strategic responses employed by these entrepreneurs within the Latin American context.
1 1Scopus© Citations 13
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Beyond Environmental Concern: Multiple Consumer Value Logics Driving Willingness to Pay for Food Forest Produce
(Wiley, 2026)
Folques, Ada
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Paredes, Mario R.
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Apaolaza, Vanessa
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Hartmann, Patrick
For regenerative agricultural systems such as food forests to move from experimental niches to scalable market solutions, they must attract consumer acceptance and sufficient willingness to pay a price premium. This study examines the demand-side drivers of consumers' willingness to pay for food forest produce, focusing on nature connectedness, perceived health risks associated with monoculture farming, climate change concern, and need for uniqueness. Using a quota-based US online-panel sample designed to approximate the adult population on gender, age, income, and education (N = 845), this study examines participants' evaluations of food forest products after standardized introductory information. The results show that all four factors positively influence stated willingness to pay, with nature connectedness emerging as the most influential driver. Moreover, the effect of climate change concern on willingness to pay is contingent on consumer identity orientation: Its impact is stronger among consumers low in uniqueness-seeking and weaker among those with a high need for uniqueness. Overall, the findings indicate that market support for regenerative agri-food systems is shaped by a configuration of value logics (i.e., relational–ecological, self-protective health, collective-normative, and identity-expressive), rather than by environmental concern alone. These logics operate partly as complementary sources of price acceptance, whereas the identity-expressive logic also creates a substitution effect by weakening the marginal influence of climate concern among consumers high in uniqueness-seeking. The study contributes to strategy and sustainability research by showing how consumers' willingness to pay for regenerative food systems can be explained by the selective coupling of different consumer value logics. © The authors © Wiley.

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