Instituto Panamericano de Alta Dirección de Empresa (IPADE Business School)

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Ciudad de México

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Campus Ciudad de México

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Is AI Use Intensity Associated With Consumers' Pro-Climate Intentions? The Roles of Climate Anxiety, Climate Commitment, and Awareness of AI's Environmental Impact
(Wiley, 2026)
Apaolaza, Vanessa
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Paredes, Mario R.
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Eletxigerra, Ainhize
;
Hartmann, Patrick
As artificial intelligence (AI) use becomes an everyday consumption practice, its environmental and psychological implications require greater attention. Unlike prior research that primarily treats AI as a tool for enabling sustainable choices, this study proposes a theoretical framework that draws on moral self-regulation, climate psychology, and norm activation theory to explain how the intensity of consuming AI services is associated with consumers' pro-climate intentions through the sequential mediating influences of climate anxiety and climate commitment. The framework was tested with a preregistered survey of a quota-based online sample of U.S. adult AI users (N = 845), using moderated serial mediation models with bootstrapped confidence intervals. AI use intensity is positively associated with pro-climate intentions. This relationship is partially explained by a sequential pathway in which climate anxiety is associated with stronger climate commitment and, in turn, with stronger pro-climate intentions. Furthermore, awareness of AI's environmental impact strengthens the association between use intensity and climate anxiety, and consequently, the sequential indirect association between use intensity and pro-climate intentions. The study contributes to sustainable consumption research by conceptualizing intensive AI use as an everyday consumption practice that can acquire environmental salience. It identifies an affective-to-motivational mechanism linking this practice to pro-climate intentions concerning carbon-footprint reduction, sustainable lifestyles, environmentally friendly purchasing, carbon offsetting, and green electricity choice. The findings imply that disclosure of AI's energy, carbon, and water footprints, paired with credible and feasible action options, can help AI service providers, policymakers, and consumer-facing organizations engage intensive AI users as a receptive audience for sustainable consumption. © 2026 The Author(s). International Journal of Consumer Studies published by John Wiley & Sons Ltd.
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Adoption of digital banking technologies by nascent entrepreneurs in the era of transformative business information systems
(Inderscience, 2025)
Hasan Polas, Mohammad Rashed
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Afshar Jahanshahi, Asghar
Nascent entrepreneurs are those peoples who are in the early stage of starting a new business. In this study, the researchers attempted to determine what factors trigger a nascent entrepreneur to adopt digital banking technologies (applications and services)? To answer this question, this research tested the direct relationship between perceived security factors, the internet experience factors, and marketing exposure factors with nascent entrepreneur's adoption of digital banking technology. Moreover, we tested the indirect effects of these three factors with entrepreneur's adoption of digital banking technology through perceived usefulness. The study hypotheses were tested using a sample of 377 Bangladeshi nascent entrepreneurs who had participated in an entrepreneurship program and are in the process of starting a business. The findings revealed that nascent entrepreneurs with marketing exposure and perceived security are more likely to employ digital banking technology; perceived usefulness mediates the relationship between internet experience, and marketing exposure with adoption of digital banking technology. ©The authors ©Inderscience.
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Beyond Environmental Concern: Multiple Consumer Value Logics Driving Willingness to Pay for Food Forest Produce
(Wiley, 2026)
Folques, Ada
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Paredes, Mario R.
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Apaolaza, Vanessa
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Hartmann, Patrick
For regenerative agricultural systems such as food forests to move from experimental niches to scalable market solutions, they must attract consumer acceptance and sufficient willingness to pay a price premium. This study examines the demand-side drivers of consumers' willingness to pay for food forest produce, focusing on nature connectedness, perceived health risks associated with monoculture farming, climate change concern, and need for uniqueness. Using a quota-based US online-panel sample designed to approximate the adult population on gender, age, income, and education (N = 845), this study examines participants' evaluations of food forest products after standardized introductory information. The results show that all four factors positively influence stated willingness to pay, with nature connectedness emerging as the most influential driver. Moreover, the effect of climate change concern on willingness to pay is contingent on consumer identity orientation: Its impact is stronger among consumers low in uniqueness-seeking and weaker among those with a high need for uniqueness. Overall, the findings indicate that market support for regenerative agri-food systems is shaped by a configuration of value logics (i.e., relational–ecological, self-protective health, collective-normative, and identity-expressive), rather than by environmental concern alone. These logics operate partly as complementary sources of price acceptance, whereas the identity-expressive logic also creates a substitution effect by weakening the marginal influence of climate concern among consumers high in uniqueness-seeking. The study contributes to strategy and sustainability research by showing how consumers' willingness to pay for regenerative food systems can be explained by the selective coupling of different consumer value logics. © The authors © Wiley.
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Meat alternative adoption: How climate change concern drives perceived sustainability, naturalness, and taste
(2025)
Vanessa Apaolaza
;
Patrick Hartmann
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Mr Paredes
5Scopus© Citations 13
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Business Environment, Management Practices, and Technology Adoption: The New Institutional Approach
(Springer Nature Switzerland, 2025)
Rodríguez Pueblita, José Carlos
This chapter summarizes what we know about business environment and investment climate that influence firms’ performance and capacity to survive. It portrays one feature of the relationship between firms and governments based on published academic research that explains low income and productivity heterogeneity across and within developing countries, referring to new institutional theory. It explores firms’ internal and external factors that affect directly and indirectly the profitability of technology adoption as key to productivity and the ability to adapt to turbulent contexts, placing special emphasis on management practices, business conditions, and public goods seen as “institutions.” To motivate the discussion on the role of the management practices and quality of public goods on investment and innovation decisions, the document uses Mexican data on productivity published by the World Bank and novel empirical evidence obtained from the 2024 IPADE Business Expectations Surveys made to founders, business owners and CEOs with around 1400 responses that represent firms with different sizes, sectors, and geographical locations in Mexico. ©The author ©Springer.
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Creators at the Core: How Second Life and Roblox Empowered Creators in the Post-COVID Era
(Institute of Electrical and Electronics Engineers (IEEE), 2026)
Gónzalez Núnez, Javier
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Bolognesi, Manuel
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Godbehear, Jane
This research adopts a comparative case study methodology to examine the transformative capacity of virtual communities, focusing on Second Life as a foundational example of immersive virtual worlds and drawing comparisons with the rapidly growing ecosystem of Roblox. By highlighting Second Life's economic milestones, $1.1 billion paid to creators and $1.3 billion invested in its development, this study underscores its enduring impact on virtual economies. The analysis explores how these platforms have evolved in their approaches to digital interaction, user-generated content, and financial models, particularly in the post-COVID-19 era. By delving into Enrapture's journey as a tech company originating in Second Life, the study emphasizes the role of virtual-world-native teams in driving innovation and creating meaningful connections. Lessons from Second Life and Roblox provide insights into the future of the metaverse, its economic implications, and the challenges of safety, trust, and the psychological impact of digital dualities. © The authors © 1973-2011 IEEE.
Scopus© Citations 3
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Assessment of A Mobile Educational Coaching App
(IGI Global, 2018)
Shahidi, Niousha
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Tossan, Vesselina
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Cacho-Elizondo, Silvia
This article explores which antecedents explain intentions to adopt a mobile coaching app. To that end, this study describes a coaching service designed to guide/encourage students throughout their studies in order to validate a new model of planned behavior based on the Technology Acceptance Model and the Goal-Directed Behavioral theory. The methodology included a short qualitative study and an online survey to examine the theoretical model which is based on scales tested in previous studies. The convenience sample is composed of students (Bachelor and Master/MBA) with the results analyzed using structural equation modelling to test the proposed model's causal structure. The results show different adoption patterns by gender and type of school. ©IGI Global
5Scopus© Citations 17
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Setting the Agenda of Attributes in the 1996 Spanish General Election
(2000)
McCombes, Maxwell
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López-Escobar, Esteban
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Llamas, Juan Pablo
We advance the central proposition of agenda-setting theory—that elements prominent in the mass media's picture of the world influence the salience of those elements in the audience's picture—through the explication of a second level of agenda setting: attribute agenda setting. This preliminary research on candidate images during the 1996 Spanish general election simultaneously examined 2 attribute dimensions—substantive and affective descriptions—to test the hypothesis that media attribute agendas influence the voters' attribute agenda. Empirically, a high degree of correspondence was found between the attribute agendas of 7 different mass media and the voters' attribute agenda for each of the 3 candidates. The median correlation from these 21 tests of the hypothesis is +.72. Sixth-order partial correlations in which the influence of the other 6 mass media are removed from the correlation between a medium's agenda and the voters' agenda for a particular candidate have a median value of +.73. Additional analyses of the attribute agendas of each medium's primary audience in comparison with its principal competitor also yielded evidence of second-level agenda setting. Future research should pursue complex longitudinal designs tracing the impact of media content on voters' images at both the aggregate and individual levels as part of the continuing scholarly dialogue on competing approaches to framing research and attribute agenda setting.
1 8Scopus© Citations 250
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Intention to adopt meat alternatives: Why gender-trait self-concept matters
(Elsevier BV, 2025)
Hartmann, Patrick
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Apaolaza, Vanessa
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Paredes, Mario R.
Understanding consumer attitudes towards meat alternatives is vital for reducing meat consumption and its negative environmental impacts. Drawing on social identity theory and recent research showing a link between dietary choices and gender norms, this study examines the relationship between gender-traits self-concept—self-perceived feminine and masculine traits—and consumer’s intention to adopt plant-based meat alternatives, moving beyond traditional analyses of gender influences. Our survey data collected 2023 from a representative U.S. sample (18+, N=800) showed that binary gender did not relate significantly to the intentions to buy meat plant-based meat alternatives. Instead, a more feminine gender-trait self-concept was positively associated with meat-alternative adoption intention. However, a more detailed analysis showed that this association was only significant for men, whereas, among women, self-perceived masculinity increased the intention to adopt meat alternatives. These findings suggest that individuals who adopt traits less commonly associated with their gender may be more open to dietary shifts, challenging assumptions that women are more inclined toward meat alternatives. By highlighting the interplay between gender-trait self-concept and the intention to adopt meat alternatives, this research contributes to a more nuanced understanding of dietary behavior. The findings imply that marketing strategies and public health campaigns should address a broader spectrum of gender traits to effectively promote sustainable dietary choices. © The authors © Future Foods © Elsevier © ScienceDirect.
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Salesperson resistance to change: an empirical investigation of antecedents and outcomes
(Emerald Group Publishing Limited, 2012)
Jaramillo, Fernando
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Prakash Mulki, Jay
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Onyemah, Vincent
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Rivera-Pesquera, Martha
Purpose: The purpose of this paper is to investigate why salespeople resist change and the impact of resistance to change on customer responsiveness and performance outcomes. Design/methodology/approach: Survey responses derived from 233 salespeople from three large financial institutions in Mexico are used to test relationships involving salespersons’ resistance to change. Publisher: Emerald Group Publishing Limited Copyright © 2012, Emerald Group Publishing Limited
2 10Scopus© Citations 17

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