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Social network analysis and narrative structures: measuring communication and influence in a Medieval source for the Kingdom of Sicily
(El Colegio de Jalisco, 2017-08-31)
Análisis de redes sociales y estructuras narrativas: Midiendo comunicación e influencia en una fuente Medieval para el Reino de SiciliaEl artículo presenta la reflexión metodológica y los resultados del enfoque que he aplicado para comprender los procesos sociales y políticos presentes en una fuente textual. El tema sobre el que se fundó el estudio fueron las interacciones entre los actores sociales tal como se desarrollan en una narrativa histórica. Un enfoque relacional puede contribuir a la comprensión de las narrativas y su utilidad histórica, y las dos preguntas principales rectoras de mi investigación fueron: 1) ¿Cómo extraer datos relacionales y construir redes que representan la información contenida en una fuente narrativa; Y 2) ¿qué nos dicen las redes así construidas sobre el significado y las implicaciones del espacio social presente en el mensaje? Con el fin de concentrarme en la información sociológicamente relevante que el texto ofrece, ’traduje' un informe retórico en un conjunto relacional de datos. El primer paso de este esfuerzo consistió en trasladar una estructura textual en una construcción sociológica, es decir, en un conjunto de datos socio-relacionales. Los conjuntos de datos narrativos proporcionaron una serie de sociomatrices narrativas listas para ser analizadas a través de herramientas analíticas de redes. De éstos, el uso e interpretación de las medidas de centralidad resultó ser uno de los enfoques más fructíferos para comprender las dimensiones sociales del texto. Medidas de centralidad y prestigio resultaron útiles al explorar las interacciones narrativas de comunicación e influencia social. Este estudio intenta demostrar que, a través de un enfoque relacional, se puede superar la brecha entre los puntos de vista cognitivo y estructural y, por lo tanto, avanzar hacia una mejor comprensión de las construcciones sociales 'entre líneas’ de una fuente histórica textual.
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Accesibilidad a las TIC por personas con discapacidad: retos, principios y mejores prácticas
(Universidad del Norte, 2010)
Esta obra parte de la iniciativa de un grupo de investigadores vinculados a la Red Cyted-Ciberperiodismo, quienes abrieron una convocatoria pública con el fin de dar visibilidad a la labor que muchos investigadores latinoamericanos y europeos están realizando en torno al estudio de la incidencia de las TIC en nuestras sociedades contemporáneas, específicamente en todo lo relacionado con las normativas legales, las comunicaciones y el ciberperiodismo. Cuenta con la participación de más de 50 autores de 11 países de América Latina y Europa, así como representantes de instituciones a nivel continental y mundial. El tomo I tiene como propósito analizar algunas de las dimensiones que resultan vitales para comprender las transformaciones que están generando los avances tecnológicos en nuestras sociedades, cada vez más complejos y diversos: la relación que tienen los individuos e instituciones ante la creciente mediación de las TIC.
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Estándar para activar la obligación de comunicar sobre ciberincidentes relevantes en instituciones públicas
(Universidad de Chile, Centro de Estudios en Derecho, Tecnología y Sociedad, 2022)
Las instituciones públicas sufren constantemente ciberincidentes que pueden afectar la infraestructura crítica y el ejercicio de derechos de la ciudadanía. Informar a esta sobre cada ciberincidente sería impráctico, por lo que se propone un estándar para decidir en qué supuestos un ciberincidente sufrido por una institución pública debe comunicarse a la sociedad, y cómo debe ser la información para colmar el derecho a la información. Para ello se presenta el marco jurídico mexicano de ciberseguridad y de derecho a la información, sustentando la razón de por qué la atribución pública de ciberataques no sustituye al deber de informar a la sociedad. Finalmente, se analizan casos emblemáticos de ciberincidentes en instituciones públicas mexicanas aplicando el estándar propuesto.
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Patrones de consumo alimentario con enfoque socialmente responsable
(Universidad del Zulia, Facultad de Ciencias Económicas y Sociales, 2024-01-01)
Leyva-Hernández, Sandra Nelly
;
;
Arango-Ramírez, Paola Miriam
It is possible for countries through socially responsible consumption, sustainable growth, and achieving goal 12 of the United Nations Agenda. Therefore, it is essential to know food consumption patterns to develop effective communication strategies; however, after the COVID-19 pandemic, consumption patterns were modified, focusing on health care and the environment, among others. This study aims to develop the segmentation of socially responsible food consumers according to their behavior patterns after the COVID-19 pandemic. An exploratory and cross-sectional study collected a sample of 834 adults from the metropolitan region of Mexico City. A segmentation analysis was performed by two-step cluster analysis: Hierarchical and k-means. Three segments of socially responsible consumers were identified: Those concerned about the environment and society, the rational, and health caretakers. Knowledge of the characteristics of these consumers can allow the development of appropriate marketing strategies and public policy programs that promote this consumption ©Revista de Ciencias Sociales (RCS). Facultad de Ciencias Económicas y Sociales. Universidad del Zulia
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La mejora de la competencia comunicativa docente mediante propuestas dramáticas teatrales: un estudio cualitativo
(Universidad Panamericana, Escuela de Pedagogía, 2023)
Iglesias Martínez, Marcos Jesús
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Camús Ferri, María del Mar
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Lozano Cabezas, Inés
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Universidad Panamericana. Campus Ciudad de México. Escuela de Pedagogía
Didactic communication is a key element in the management of educational and pedagogical processes that take place in the classroom. This allows to organize effective and efficient learning environments in the classroom and promotes environments of communicative exchange with students that generate interest, thought and emotion for education. In the educational stages related to childhood, it is especially relevant to guide the construction of knowledge and the acquisition of skills and abilities. However, it is still subtly promoted in university spaces; and the attempts to train teachers in communicative competence are reduced, in general, to the practice of oral presentations, far removed from the school communicative reality. Multisensory theater pedagogy is another way of learning to communicate in the classroom. The main objective of this research is to analyze the development of learning situations based on theater pedagogy as a teaching strategy that improves didactic communication in teaching-learning processes from the narratives of teachers and teachers. The results indicate that it is a valuable pedagogical tool for the development of communication and pedagogical skills in teachers in general, and for those who are being trained in particular.
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El qué y el cómo del mensaje
(Universidad Panamericana, 2002)
Quintanilla Madero, María Beatriz
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MARÍA BEATRIZ QUINTANILLA MADERO;214849
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Campus Ciudad de México
Uno de los principales aspectos que caracterizan al ser humano es su capacidad para comunicarse con sus semejantes. A lo largo de la vida, la comunicación, se dará a distintos nieles y en diferentes circunstancias, pero se da todo el tiempo.
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El poder del ícono visual en el material educativo.
(Hospitalidad ESDAI, 2008)
Fontanot Yarza, Grisel
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Campus Ciudad de México
Throughout history, mankind has sought for ways of reproducing reality and ways of communicating. Thus the development of different codes, and, at the present time, images and sounds which have a great influence on human communication. Through 20 years of experience in education, both at the university level as well as technical training of restaurant and food services personnel I have been able to observe that many of the concepts that must be taught/transmitted are more easily understood when presented in visual images.
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El lenguaje y la eficiencia de las organizaciones
(Hospitalidad ESDAI, 2005)
Vázquez-Gómez, Rosa-Adriana
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Campus Ciudad de México
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Campus Ciudad de México
Invasive and swift technological changes in every order of social and economic life, and the use of such changes to increase work efficiency in companies has praised spoken and written language as the outstanding tool allowing enterprises to fulfill their institutional objectives. Attention to this irreplaceable resource, human communication, has to do with the boom of constructivism oriented education. This has a foundation student's autonomy, upon the basis of what student knows and is able to develop. Verbal language is a premise to knowledge construction. Universities have echoed this trend and currently their curricula allow for those academic subjects promoting the exertion of reflection and expression.
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La lengua y el éxito profesional
(Hospitalidad ESDAI, 2003)
Refugio Pérez Paredes, María del
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Campus Ciudad de México
This article is based on the role language plays mainly in work relationships at a professional level. It looks at how the domination of the language guarantees professional success, in that it permits the participants to establish a harmonic work relationship, and how, on the contrary, deficiencies in the language provoke professional failure, as the participants have communicative problems which affect the work relation. First we define the communicative act as an event in which there is a transmitter, a receiver and a-message which is transmitted in a channel using a code and thus a situation of communication is produced which affects the work relationship, with a specific intention. Then we analyse the complexity of the communicative event and the problems which arise from the coding, the decoding and the grammatical construction of the message. From there, the role, that language plays in the working environment (mainly professional), is determined and how our linguistic function leads to either professional success or failure; this is how professional success is directly linked to communicative success. Finally we look at the topic of the written language, we compare it with the oral language and observe the main problems which occur at this level and we also look at the occurrence of the written language in professional relationships.
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Localization strategies in fashion influencer marketing: an exploratory study
(Universidad Panamericana, Escuela de Comunicación, 2023)
Tentori, Maddalena
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SanMiguel, Patricia
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Torregrosa, Marta
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Universidad Panamericana. Campus Ciudad de México. Escuela de Comunicación
The Internet is an environment without borders, where fashion brands connect with their consumers, especially through social networks. Instagram, TikTok or YouTube have become the preferred channels to establish a personal and bidirectional communication with followers and at the same time a commercial communication channel. One of the social media marketing strategies that fashion brands are using the most is Influencer marketing. In recent years, academic studies in relation to influencer marketing have increased significantly. However, the literature shows that there are still many gaps in which it is desirable to develop studies. In this sense, marketers are often faced with the dilemma of carrying out campaigns with global influencers or, on the contrary, localizing their strategies using influencers from the countries, cities, or areas where the communication and marketing campaign will be developed, allowing a better interaction with the language, traditions, and culture of the target audience. This exploratory study aims to provide a better understanding of the relationship between influencer marketing and localization strategies. To do so, it analyzes the influ encer marketing strategies of five fashion and lifestyle brands (Daniel Wellington, Sephora, APM Mónaco, H&M, and Dolce & Gabbana) observing the global or local approach of their actions with influencers and their consequences.
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