López-Hernández, Carlos

Main Affiliation
Preferred name
López-Hernández, Carlos
Official Name
López Hernández, Carlos Eduardo
ORCID
0000-0003-3054-9670
Researcher ID
T-4510-2018
Scopus Author ID
57204182970

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2017 - 2019102020 - 202613

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    Determination of the Representative Socioeconomic Level by BSA in the Mexican Republic
    (CEIPA Business School, 2018)
    Luquín-García, Dolores  
    ;
    Macedo Ruiz Edith Cecilia
    ;
    Rojas, Omar  
    ;
    López-Hernández, Carlos  
    The aim of this article is to determine the socioeconomic level (SEL) with disaggregation of the Basic Statistical Area (BSA) in the Mexican Republic. The methodology used is the one established by the Mexican Association of Market Research Agencies (AMAI) along with the National Institute of Statistics and Geography (INEGI). The Clustering of the BSAs was carried out according to variables contained in the Population and Housing Census of 2010, through Gaussian mixture models, learning neural networks and finally, by defining the labels corresponding to each SEL. We found the existence of a representative SEL for each BSA. In addition, the definition of each socioeconomic level shows good results with an average of 90.86% of correctly labeled elements.
      23
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    Development of Transformational Social Entrepreneurship through Innovation Determinants in the Handicraft Industry of the Wayuu Community in Colombia
    (Routledge, 2018)
    López-Hernández, Carlos  
    The indigenous community of Wayuu located in Colombia and Venezuela possesses a rich culture in customs and traditions. However, it has limited economic and material resources, which results in infant mortality and malnutrition. The craft industry in the community of Wayuu is the main source of income. Nevertheless, this economic activity does not generate the necessary income for the basic survival of its artisans. Tourism and crafts are two industries that are tightly linked, where innovation is key for their growth and development. In this research work, we analyse the capacity of innovation of the Wayuu crafts based on eight innovation factors developed by Naidu, Chand and Southgate. This determines the current assets with which this industry counts and those in need to be developed so the Wayuu community may grow a true social entrepreneurship—one that is able to solve the current social and economic problems without modifying its culture and regional roots.
      8
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      1Scopus© Citations 10  20
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      6
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    Analogía de negociaciones no éticas: historia y actualidad
    (RAN: Revista Academia & Negocios, 2018)
    López-Hernández, Carlos  
    ;
    Gaytán-Jiménez, Guadalupe  
    ¿En qué se parecen los casos de escándalos éticos de Barclays y Enron con los de Dionisio de Siracusa y Aristóteles de Rodas? o ¿Los escándalos de Firestone y Madoff con Cleómenes de Alejandría y Mausolo de Caria? En los primeros, el engaño es la constante, en los segundos la amenaza; parecería imposible que con 2400 años de distancia las situaciones resultantes sean las mismas. El tema de las negociaciones bajo esquemas no éticos no es exclusivo de la era actual. Existen casos documentados por el filósofo Aristóteles desde hace 2400 años que lo comprueban, algunos de ellos son los engaños, abusos de poder y autoridad, amenazas y promesas no cumplidas, que benefician a una de las partes. La importancia de actuar éticamente radica en que los beneficios son de largo plazo, a diferencia de los no-éticos, cuyo beneficio es a corto plazo. En esta revisión de literatura se analiza la existencia de semejanzas entre los tratos de negociación no éticos tanto de casos históricos como casos de la era actual. Se concluye que es necesario estar conscientes de que estos patrones se han repetido y se pueden repetir, pero además que se tienen que establecer acciones para prevenirlas.
      15
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    Tequila Arette<sup>®</sup>
    (2023)
    López-Hernández, Carlos  
    ;
    Francisco López
    ;
    Ana Cristina González
    <jats:sec> <jats:title content-type="abstract-subheading">Research methodology</jats:title> <jats:p>The case study is based on a series of in-depth interviews carried out with the owners and directors of the company. The data are complemented by documentary analysis, including descriptions of internal processes and industry information. For the teaching note, the authors opt for an exploratory study using the open-ended approach of grounded theory.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Case overview/synopsis</jats:title> <jats:p>Arette<jats:sup>®</jats:sup> is a Mexican family business dedicated to the production and sale of tequila, fusing the artisanal with the new in its production processes. Sales take place mostly in the European and American markets. The foreign market for tequila is very attractive but also very demanding both in terms of financial resources and time. Although the company has managed to enter this market through bars and restaurants, it has not yet managed to reach the final consumers (those who order margaritas in bars). Jaime, Eduardo and Lalo are wondering whether it might be time to invest more resources in ensuring that Arette<jats:sup>®</jats:sup> is not just a brand for fine cocktails. Until now, their main promotional tool has been word of mouth, and they are not sure what their next step should be – to focus on the international or the domestic market.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Complexity academic level</jats:title> <jats:p>The case study can be incorporated into undergraduate classes, where it could serve as part of an international marketing course, in particular, as an international sales strategy and implementation session. It can be used to teach basic concepts and their application.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Learning objectives</jats:title> <jats:p>This case study focuses on the decision that many small companies have to make at some point in their business strategy, which is to focus either on the international or domestic market: The objectives are as follows:</jats:p> <jats:p>1. To identify the variables that increase or modify the demand for Tequila.</jats:p> <jats:p>2. Compare the advantages and disadvantages of focusing on a domestic Tequila market or focusing on an international market.</jats:p> <jats:p>3. Identify the critical variables that a small company faces if it wants to go international such as.</jats:p> <jats:p>4. Identify if there are forms of diversification for Tequila Arette such as new markets or new products, or both.</jats:p> </jats:sec>
      1  37
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      29Scopus© Citations 1
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    The passport nightmare: business process analysis in public service
    (2020)
    Ramirez-Nafarrate, Adrian
    ;
    López-Hernández, Carlos  
    <jats:sec><jats:title content-type="abstract-subheading">Learning outcomes</jats:title> <jats:p>Students should be able to: identify the elements of business processes; analyze efficiency measures; identify and define causes of poor efficiency in business process; analyze the results of a simulation model; propose process redesign alternatives based on the analysis; and acknowledge the challenges for improving public service processes.</jats:p> </jats:sec> <jats:sec><jats:title content-type="abstract-subheading">Case overview/synopsis</jats:title> <jats:p>The process to get a passport seems to be very simple, but Jose Hernandez, a Manufacturing Plant Director, has had bad experiences the past three times he has visited the passport office. He and his family have spent more than 3 h to get the passport for his little daughter, Maria. In this case, the authors illustrate the process analysis performed by Jose to find effective and efficient solutions to the problems that he found. The case study guides students through the analysis of a business process in public service from the perspective of the users. The students participating in the case analysis will not only learn to diagnose and describe the process but also to redesign it to achieve significant improvements. Furthermore, the students will realize that adding more resources to the process may not solve the fundamental issues, but analytical and creative skills are needed. In addition, the teaching notes provide a discussion about the existing challenges to improve public service processes.</jats:p> </jats:sec> <jats:sec><jats:title content-type="abstract-subheading">Complexity academic level</jats:title> <jats:p>Management and engineering undergraduate programs, operations management and business process design in Master of Business Administration programs.</jats:p> </jats:sec> <jats:sec><jats:title content-type="abstract-subheading">Supplementary materials</jats:title> <jats:p>Teaching Notes are available for educators only.</jats:p> </jats:sec> <jats:sec><jats:title content-type="abstract-subheading">Subject code</jats:title> <jats:p>CSS 9: Operations and Logistics.</jats:p> </jats:sec>
      1  11
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    Desarrollo de habilidades blandas para la gestión directiva mediante prácticas profesionales virtuales
    (Universidad de Concepcion, 2023)
    Sánchez Pérez Francisco Xavier
    ;
    Soto Pérez, Manuel  
    ;
    López-Hernández, Carlos  
    Propósito: El objetivo de esta investigación es contrastar estadísticamente el nivel inicial de las habilidades blandas en estudiantes y el nivel posterior al haber implementado un proyecto de prácticas profesionales de manera virtual. Estas prácticas profesionales fueron realizadas durante el periodo de aislamiento por la pandemia de COVID-19.Diseño/metodología: Se implementó un pre-experimento de tipo pretest-posttest de un solo grupo de tratamiento en alumnos de Educación Superior.Resultados: En cuanto a los hallazgos, las habilidades blandas de orientación al logro, planificación y organización, manejo del estrés, toma de decisiones y resolución de problemas e inteligencia emocional, aumentaron significativamente mediante este programa de prácticas profesionales en línea. Implicaciones: Entre las implicaciones prácticas de esta investigación, se encuentra la posibilidad de orientar a las instituciones de Educación Superior en la actualización de sus planes de estudio para atender las demandas del mercado laboral en materia de habilidades blandas frente a la nueva realidad postpandemia. Originalidad/valor: Añadir a la literatura existente evidencia de que las prácticas profesionales de forma virtual pueden arrojar rendimientos positivos en cuanto a la formación de habilidades blandas. Estudios anteriores se limitan a recomendar que las prácticas profesionales se implementen de forma presencial.
      20
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    Perfil de un grupo de audiencia universitaria en México según su participación ciudadana, confianza en las instituciones e interacción cívica en los medios en 2017
    (2019)
    GUTIERREZ-RENTERIA, MARIA ELENA  
    ;
    Lea Hellmueller
    ;
    López-Hernández, Carlos  
    ;
    Martha-Guadalupe Pérez-Ayala Madero
    <jats:p>Esta investigación de enfoque cuantitativo muestra las singularidades de una audiencia universitaria en México en 2017, medida según su participación cívica, la valoración que da a las instituciones y la actuación interactiva que tiene con los medios respecto a temas sociales y políticos. La población encuestada estuvo formada por 1,195 jóvenes adultos de 23 años de edad promedio y que forma parte de la comunidad universitaria  situada en Jalisco, Ciudad de México y Aguascalientes. Los resultados muestran que la participación offline de capital social fue más significativa que la online. Las instituciones que tuvieron índice aprobatorio fueron las religiosas, las universidades y los medios de comunicación. En este ámbito, existieron diferencias significativas al evaluarlas entre grupos de edad y según el sexo. Esta audiencia tuvo rasgos de ser pasiva y conservadora respecto a su consumo informativo y reflejó apatía para manifestar su opinión en los medios de comunicación del país.</jats:p>
    Scopus© Citations 2  2  19