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    Desarrollo de habilidades blandas para la gestión directiva mediante prácticas profesionales virtuales
    (Universidad de Concepcion, 2023)
    Sánchez Pérez Francisco Xavier
    ;
    ;
    Propósito: El objetivo de esta investigación es contrastar estadísticamente el nivel inicial de las habilidades blandas en estudiantes y el nivel posterior al haber implementado un proyecto de prácticas profesionales de manera virtual. Estas prácticas profesionales fueron realizadas durante el periodo de aislamiento por la pandemia de COVID-19.Diseño/metodología: Se implementó un pre-experimento de tipo pretest-posttest de un solo grupo de tratamiento en alumnos de Educación Superior.Resultados: En cuanto a los hallazgos, las habilidades blandas de orientación al logro, planificación y organización, manejo del estrés, toma de decisiones y resolución de problemas e inteligencia emocional, aumentaron significativamente mediante este programa de prácticas profesionales en línea. Implicaciones: Entre las implicaciones prácticas de esta investigación, se encuentra la posibilidad de orientar a las instituciones de Educación Superior en la actualización de sus planes de estudio para atender las demandas del mercado laboral en materia de habilidades blandas frente a la nueva realidad postpandemia. Originalidad/valor: Añadir a la literatura existente evidencia de que las prácticas profesionales de forma virtual pueden arrojar rendimientos positivos en cuanto a la formación de habilidades blandas. Estudios anteriores se limitan a recomendar que las prácticas profesionales se implementen de forma presencial.
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      30
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    Tequila Arette<sup>®</sup>
    (2023) ;
    Francisco López
    ;
    Ana Cristina González
    <jats:sec> <jats:title content-type="abstract-subheading">Research methodology</jats:title> <jats:p>The case study is based on a series of in-depth interviews carried out with the owners and directors of the company. The data are complemented by documentary analysis, including descriptions of internal processes and industry information. For the teaching note, the authors opt for an exploratory study using the open-ended approach of grounded theory.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Case overview/synopsis</jats:title> <jats:p>Arette<jats:sup>®</jats:sup> is a Mexican family business dedicated to the production and sale of tequila, fusing the artisanal with the new in its production processes. Sales take place mostly in the European and American markets. The foreign market for tequila is very attractive but also very demanding both in terms of financial resources and time. Although the company has managed to enter this market through bars and restaurants, it has not yet managed to reach the final consumers (those who order margaritas in bars). Jaime, Eduardo and Lalo are wondering whether it might be time to invest more resources in ensuring that Arette<jats:sup>®</jats:sup> is not just a brand for fine cocktails. Until now, their main promotional tool has been word of mouth, and they are not sure what their next step should be – to focus on the international or the domestic market.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Complexity academic level</jats:title> <jats:p>The case study can be incorporated into undergraduate classes, where it could serve as part of an international marketing course, in particular, as an international sales strategy and implementation session. It can be used to teach basic concepts and their application.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Learning objectives</jats:title> <jats:p>This case study focuses on the decision that many small companies have to make at some point in their business strategy, which is to focus either on the international or domestic market: The objectives are as follows:</jats:p> <jats:p>1. To identify the variables that increase or modify the demand for Tequila.</jats:p> <jats:p>2. Compare the advantages and disadvantages of focusing on a domestic Tequila market or focusing on an international market.</jats:p> <jats:p>3. Identify the critical variables that a small company faces if it wants to go international such as.</jats:p> <jats:p>4. Identify if there are forms of diversification for Tequila Arette such as new markets or new products, or both.</jats:p> </jats:sec>
      1  37
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    Historia del clúster de calzado en Jalisco y su impacto en la estructura industrial.
    (Revista Perspectiva Empresarial, 2018)
    La historia de la industria del calzado en México demuestra que su declive obedece a muchas variables, como, por ejemplo, la apertura de los mercados internacionales y los costos de mano de obra, pero también la estructura organizacional de tipo industrial como lo es el fortalecimiento del clúster. En México, al igual que otros países como Estados Unidos, Inglaterra, China y Brasil, la industria del calzado se localiza y concentra en algunas regiones geográficas, de manera que el fortalecimiento de las relaciones existentes entre los participantes del clúster es lo que desarrolla y hace crecer la industria. En este trabajo de investigación se describe la estructura industrial del clúster de calzado en Jalisco y las transformaciones históricas que ha sufrido.
      11
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    Prioritizing factors for effective strategy implementation in small and medium-size organizations
    <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>Organizations depend on multiple factors to maintain competitiveness and continuously adapt to the environment. Managers must know how to implement strategies while motivating the commitment of those involved. This study aims to present a model for prioritizing factors to promote effective strategy implementation in small- and medium-sized companies.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>The authors adopted a systemic approach to articulate two instruments: social network analysis to identify the components that could affect strategy implementation, designing a conceptual model with this information, and analytical hierarchy process to validate the resulting construct.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>The factors for effectively implementing strategies relate to the need for reinforcement, commitment, organizational culture, managerial skills, clear communication and involvement to reduce inconsistencies between the expected and current organizational state without neglecting coordination and management mechanisms.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>This work is limited to organizational matters. This study was conducted in collaboration with medium-sized Mexican companies with the participation of 94 managers with 10 years of experience. Although the results are mathematically rigorous, increasing the number of participants could enhance the approach to the problem.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Practical implications</jats:title> <jats:p>This study could encourage academics and practitioners to target resources more accurately and improve organizational relationships to bridge the gap between strategic planning and practical implementation.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>This study contrasts with previous research in proposing a systemic perspective that integrates participants’ experiences, developing a construct to determine and prioritize the factors to be addressed in strategy implementation. Therefore, this work invites the adoption of the proposed method as a complementary path to enrich academic and professional exchange.</jats:p> </jats:sec>
    Scopus© Citations 4  2  8
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    Developing Soft Skills to Strengthen Leadership Training for University Students
    The university education phase serves as a platform for forming and strengthening social relationships that, in many cases, become the foundation for building professional careers in increasingly complex work environments (Emam et al., 2024). In this brief context, universities face challenges in educating and preparing graduates with a well-rounded profile, that is, individuals who possess the skills to meet both workplace and organizational demands by combining mastery of their field of study with responsible and ethical leadership. Building on this idea, and according to Bisschoff and Massyn (2025), academic performance remains one of the criteria guiding many academic decisions but is insufficient on its own to develop the well-rounded profile required of today's professionals. This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) which allows reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.
      1
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    Typology of Teaching Profiles: A Model for Improving the Quality of University Education in the Context of Sustainable Development Goal 4
    (MDPI AG, 2025-12-10) ;
    Elizabeth Martínez-Orozco
    ;
    <jats:p>Developing tools to assess university lecturers on the quality of their teaching practice is a priority for achieving Sustainable Development Goal (SDG) 4. The aim of this research is therefore to propose a typology of teaching profiles and analyse the factors that influence each of them, with a view to proposing a model for identifying lecturers who need support. Based on 10,938 observations made between August 2021 and June 2025, a heuristic method was used to classify all observations into six quadrants according to student academic performance and student evaluations of their teachers. Based on the classification of all observations into six quadrants, called teacher profiles, logistic regressions were performed in Gretl software version 2024c to identify which characteristics inherent to the teacher, the educational context, and the curricular stage explain the classification of the teacher into a particular profile. The results indicate that full-time teachers and those with higher academic qualifications tend to obtain higher scores on the SET, while online or hybrid modalities are associated with lower scores on the SET. In addition, the six teaching profiles obtained an accuracy of over 80% in the logit models, highlighting significant effects of age, modality, and curricular level (p &lt; 0.05) on the probability of belonging to each quadrant. It is concluded that factors related to curricular advancement, the educational context, and those inherent to the teacher can explain the proposed typology. This typology could serve as a management tool to identify teachers who need specific support to move towards profiles that are ideal for the university institution. Among the main limitations of this study are the heuristic methodology and the fact that the data were obtained from a single educational institution.</jats:p>
      22
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    Scopus© Citations 2  1  14
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    Heterogeneidad en el tamaño de las empresas familiares: el caso de México
    (RAN: Revista Academia & Negocios,, 2018)
    Canale Segovia Fernanda
    ;
    Un gran porcentaje de las empresas en México pueden ser clasificadas como empresas familiares. Estas tienen una realidad diferente a aquellas que no son familiares. Diversos temas, como la sucesión (es decir, la transferencia de liderazgo y propiedad de una generación a otra), la dirección y el control accionario, el plan de carrera y plan de contratación para miembros de la familia en la empresa, entre otros, deben ser resueltos para asegurar la permanencia de estas firmas. Una variable que ayuda a establecer el alcance de estos asuntos es el tamaño de las firmas. La cuestión que se intenta resolver en este estudio es si existe una homogenización en la clasificación del tamaño y dimensionamiento de las empresas familiares en México, y encontramos que no existe dicho patrón. Adicionalmente, se realiza una revisión bibliográfica sobre el tamaño de empresas, y una revisión empírica de empresas familiares, tanto privadas como públicas en México, concluyendo que es necesario utilizar una clasificación de tipo multivariable, que contemple simultáneamente las ventas, el número de empleados y los activos de las empresas, así como las estructuras organizacionales modernas que pudieran influir en su categorización.
      8
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    The scratch dilemma
    <jats:sec> <jats:title content-type="abstract-subheading">Theoretical basis</jats:title> <jats:p>Ethic code moral and ethic dilemma.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research methodology</jats:title> <jats:p>The case study is based on a series of in-depth interviews carried out with the owners and directors. The data were complemented by documentary analysis, including descriptions of internal processes, and industry information. The teaching note opted for an exploratory study using the open-ended approach of grounded theory.It is important to mention to the students that although the names of the characters and the company were modified for confidentiality reasons, the case actually happened.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Case overview/synopsis</jats:title> <jats:p>Roberto Rodarte, an employee of Internet Architects Interactive, won a luxury car in a raffle from the hotel where he was staying in a business trip. Roberto decided to keep the car and did not inform the company of what had happened.The company did not have any established policies for these situations. Manuel de la Torre, a partner, thought that it would be fair if either Roberto give the car to the company Roberto, thought that the car belonged to him.The company decided to fire him. What could be done to avoid similar situations arising in the future?</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Complexity academic level</jats:title> <jats:p>The case can be used by administrative program students and Master of Business Administration students in courses such as management, good management practices, human resources, leadership and business ethics.</jats:p> </jats:sec>
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