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    Experiencias educativas de jóvenes universitarios con Netflix : un estudio mixtoExperiencias educativas de jóvenes universitarios con Netflix : un estudio mixto
    (Universidad Panamericana, Escuela de Pedagogía, 2021-07-03)
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    Universidad Panamericana. Campus Ciudad de México. Escuela de Pedagogía
    This article presents the results of the application of the David Mersey, Calder and Mal-thouse digital media engagement scale, which measures the different types of experiences that a person has when consuming digital platforms. This instrument was used to measure consumer experiences with Netflix of 630 young Mexican university students, among which were relevant experiences that satisfy educational experiences among this study group. In the second phase of this study, 8 focus groups were conducted (46 students in total), in which it was corroborated that this platform satisfies needs beyond entertainment. In summary, students also use Netflix to learn, particularly to learn how different types of cultures are re-presented, to obtain more knowledge and context on topics of their interest and to reflect on human situations that are represented in the contents of the platform, and even use content from this OTT as a resource and educational complement.
      46  202
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    Investigar: una competencia indispensable para el pedagogo
    (Universidad Panamericana, Escuela de Pedagogía, 2018-12-28)
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    Universidad Panamericana. Campus Ciudad de México. Escuela de Pedagogía
    Currently, the education of college students has become increasingly complex, because it is not limited to the training of, but to develop transversal skills required in all university graduates. Among the competencies that a student must acquire is the development of informative and research skills. The concept of information literacy has been studied extensively in recent years by several specialists, especially in the field of information science and librarianship. It is essential that students and teachers are self-sufficient to meet their information needs and to carry out well-founded academic research that contributes contents to the accumulation of existing knowledge Studies at the university level involve more in-depth work, especially on the subject of the research they must carry out during the course of their college education. In this essay we will be deepened in the importance it holds for students of Pedagogy to develop correctly the informational skills, with special emphasis on investigative skills.
      16  214
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    ESDAI: modelo de educación diferenciada a nivel superior
    (Hospitalidad ESDAI, 2004)
    Ramos González De Castilla, María del Carmen
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    Campus Ciudad de México
    Lo que vamos a presentar es un modelo educativo exitoso de educación diferenciada destinado a las mujeres desde su fundación que es la Escuela Superior dc Administración de Instituciones (ESDAI). Desde 1969 que abrió sus puertas en México D. F., tuvo por misión «formar mujeres profesionales que desempeñaran cargos directivos en la industria de la hospitalidad para promover con calidad y eficacia los servicios desarrollados en un ambiente acogedor y formativo». La novedad de sus planteamientos: la profesionalización del trabajo desarrollado por mujeres en el campo de la hospitalidad: restaurantes, hoteles, hospitales, líneas aéreas, casas de bolsa y bancos, negocios propios, parques recreativos. franquicias, banquetes, convenciones etcétera, abrieron un panorama tan amplio a nivel profesional que la ESDAI pronto se convirtió en la institución líder dentro de su ramo, al grado de que en la Ciudad de México y en otros países como por ejemplo Chile, Uruguay, Perú se han creado otras escuelas análogas.
      16  121
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    Líderes, directores y seguidores en la actividad laboral
    (Hospitalidad ESDAI, 2003)
    López de Llergo, Ana Teresa
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    Cruz de Galindo, Luz María
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    Campus Ciudad de México
    In order to carry out this task a study of the profile for each leader is made, as well as that of the follower, so as to identify the characteristic traits of each one them, as well as their role within labor activity. A leader is defined as a person that moves others due to his/her natural ability to show the way. The director doesn't necessarily have this charisma, but he/she knows how to make use of certain functions inherent to his/her office, such as sanctioning ability. Both, leaders and directors have a certain power over others, which has to be channeled toward the attainment of the objectives or goals of the institution. On their side, both followers and subordinates cannot be merely passive individuals, without the capacity of discernment. Without their active participation, even the best project will only be black-and-white printing. Labor activity is enriched when those who integrate the task force comply with their task with efficiency and group spirit, assuming by that the human dimension of work in its aception of labor and work is properly expressed. Lastly we present some proposals to enable college students for the transition between student environment to that of work with all the professionalism that is required by this new responsibility-be it as leaders, directors or followers-, in accord with personal situations and abilities.
      10  92
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    Creatividad y Tecnología. Proyectos Audiovisuales en la Universidad y trabajo en grupo online durante el confinamiento por la COVID-19
    (Universidad Panamericana, Escuela de Comunicación, 2021-06-01)
    Sanz de León, Vicente
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    Montes, Gustavo
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    Universidad Panamericana. Campus Ciudad de México. Escuela de Comunicación
    Este artículo describe una estrategia docente innovadora llevada a cabo en el ámbito de la creación audiovisual a partir de la interrupción de las clases presenciales en la Universidad a causa de la pandemia del virus COVID-19. La Asignatura de Realización Audiovisual: Televisión, contempla en su guía docente un gran componente práctico evaluable, para cuya realización es imprescindible la infraestructura y medios de la Universidad. A fin de garantizar su entrega y evaluación, interrumpida por el confinamiento, se diseñó un proyecto original, creativo y colaborativo que aprovecha las posibilidades que ofrecen las TIC. El proyecto parte de un guion elaborado colectivamente a través del juego del Cadáver Exquisito. El seguimiento, la elaboración de un cuestionario y los resultados de la creación, permiten concluir que el diseño de este proyecto ha contribuido a mejorar el manejo de las herramientas de edición, a desarrollar la creatividad de los alumnos, así como su implicación y motivación, además de haber implementado las dinámicas de trabajo en grupo a través de internet.
      4  178