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Mitos y realidades del liderazgo empresarial : ¿cómo construir al líder que necesitan las empresas de hospitalidad?
(Hospitalidad ESDAI, 2018)
Delgado Valdez, Juana Lilia
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Castillo-Villegas, Héctor Aníbal
;
Campus Ciudad de México
The hospitality industry is one of the strongest links in mexican economy, despite the volatility of national and international markets. Businesses related to hospitality requires to develop specific skills among those who deal directly with their users, in order to satisfy their expectations. But which are the characteristics of the leaders in the hospitality industry? This paper tries to raise awareness among hospitality industry ́s entrepreneurs, to make them to take better decisions and increase their companies efectiveness. We based our analysis on leadership concept; we presented successful leadership cases within the hospitality industry and we identified the qualities of these leaders, in order to profile the ideal leader for this industry, not only to keep the industries afloat in the face of any economic turbulence, but to give guarantee and security to their numerous users and service ́s providers.
19 187
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El turismo de salud en México: una oportunidad para la industria de la hospitalidad
(Hospitalidad ESDAI, 2016)
Muñoz Campillo, Claudia
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Campus Ciudad de México
Within its different types there is a branch that currently generates great expectations for the development opportunity that represents and the amount of resources that generates: Health Tourism. Talking about health tourism is not only talking about people visiting the country looking for any treatment that allows them to have a healthy life, it is also talking about hospitality services that will require before, during and after treatment for them and their companions. This article will discuss the importance of this segment and the challenge that represents for tourism service providers.
1 35
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La importancia de la recomendación de boca en boca para el posicionamiento de las instituciones educativas: Caso Escuela de Administración de Instituciones (ESDAI), Universidad Panamericana
(Hospitalidad ESDAI, 2016)
Becerril Isidro, Javier
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Campus Ciudad de México
Nowadays, we live in a globalized world in which in a matter of seconds we can find out the latest news happening. At speed the information can travel, a company may be benefited or injured by what people in the outside world may say about it. The fact that a brand or company may be unknown, or worse, that a distorted picture may be created in the minds of consumers, can lead to the creation of a poor corporate image. The “word of mouth” technique is an important promotion and positioning tool that was analyzed in this research work, demonstrating the impact that can have a higher institution on positioning, from the perception of its members as well as the community which forms part of it, yielding very diverse results, which are discussed in this article.
8 133
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Drácula y el principio de hospitalidad: una revisión conceptual
(Hospitalidad ESDAI, 2016)
Korstanje, Maximiliano E.
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Campus Ciudad de México
This essay questions not only the existing studies on the Count Dracula archetype, most of which try its understanding through his personal characteristics such as being not alive, having authority, and being thirsty for human blood, but also proposes a philosophical explanation that allows a deep reading of evil as the total absence of hospitality. Dracula is one of the most feared villains of the West because he seduces his victims under the principle of hospitality, for later abusing of his position of control over them. Evil has the function of reminding us that despite our rationality and our attempt to perfection, there are contingency patterns that may avail chaos and destruction at any time.
7 91
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Hablemos de antropología y hospitalidad.
(Hospitalidad ESDAI, 2016)
García Amilburu, María
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Campus Ciudad de México
On the following pages will be reviewed mainly three topics: * The etymology and meaning which gave rise to the term "hospitality", and its anthropological roots. * The process of professionalization or institutionalization of hospitality. * The need to recover the original spirit of hospitality so it may permeate these institutions and services, also in a highly technological age like ours. And with regard to this last point, we will speak briefly of the Care Ethics, which is booming at this moment.
4 135
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La hospitalidad en el indicador financiero CAT
(Hospitalidad ESDAI, 2015)
Torres Mondragón, Georgina E.
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Campus Ciudad de México
In the current, plural and diversified society, the provision of services is an essential element for any enterprise, either private or governmental, looking to meet a need or information to the customer. The relationship between the service provider and the customer is very important in order to achieve a quality service and, in the specific case of finance, even that is customized. In this sense, this relationship can be based on hospitality, which plays a significant role in order that an institution achieve better results in its productivity and profitability to differentiate itself from other companies. In particular, financial institutions provide services to the public to guard, lend and invest money. The information provided by these institutions to its users regarding the transactions made and the application of indicators in a proper, clear and truthful way becomes an opportunity of doing it with hospitality, having a positive future impact on loyalty and yields of the users towards the institution. One of these financial indicators is the Total Annual Cost (TAC), allowing users to know the total cost of a loan, and through the publication of this information, or by making it known by an official of the institutions, hospitality is provided. By linking hospitality with this financial indicator, users can improve financial education and consequently carry out a proper decision making when choosing a financial product.
27 142
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La hospitalidad en el servicio: de la estandarización a la personalización
(Hospitalidad ESDAI, 2014)
Vázquez-Gómez, Rosa-Adriana
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Campus Ciudad de México
The connection of quality service with factors such as customer satisfaction, customer loyalty and employee satisfaction has given place to multiple research approaches, and has forced us to rethink the traditional concept and components of service. Hence, in light of these new perspectives, features and service components –such as its intangibility, simultaneous production and consumption, impossibility of standardization and its enduring character– are insufficient to analyze the process of provision and customer satisfaction, because we know that offering and receiving a service puts into play mainly human and psychological aspects which impact heavily on the quality of service, main organizational goal and fountain of profit. Services also occur in environments that involve physical components and atmosphere which can likewise result in waiting time and entertainment for clients.
21 430
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El pan en el camino de la hospitalidad
(Hospitalidad ESDAI, 2014)
González Reza, Adriana María
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Campus Ciudad de México
Bread is an inspiration for both cooks and intellectuals. We offer here a brief reflection regarding the relationship of bread with the Christian habit of hospitality, ESDAI's reason to be. From the Book of Genesis, Christian teaching has been to feed the visitor, to receive him well with the intent of meeting his most urgent needs. In the Western world, the tradition of baking has its deep family, social and commercial roots. The religious, political and social contexts are also reflected in this noble food, which is a current representation of human labor.
27 189
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La hospitalidad en la empresa: comunicación y convivencia organizacional
(Hospitalidad ESDAI, 2014)
Byrd Orozco, Alejandro
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Campus Ciudad de México
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Campus Ciudad de México
This article describes the principles of communicational action and the conditions for a humanistic business management, committed to people and the construction of organizational meeting and fellowship spaces. It also explains the interdependent link between "saying" and" doing" in a process aimed at integrating people in responsible and "open to change" communities.
2 70
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Arquitectura sustentable: La hospitalidad y la quinta fachada.
(Hospitalidad ESDAI, 2013)
Soberanes Collado, María José
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Campus Ciudad de México
Many hotels have chosen to reuse towels, avoid unnecessary laundry, use energy saving bulbs and combine interior lighting with the use of natural light, in which there may be a considerable energy saving. They have also chosen the reduction of external noise by improving the acoustics, thus contributing to the quiet comfort of guests. But today that's not enough for a traveler. Tourists are also looking to relax, exercise and stay healthy in places which take care of the planet and the environment. If you want to offer your guests the ultimate experience, it`s necessary to incorporate the fifth facade or green roofs and walls to provide the guest recreational, esthetic, environmental, social and economic benefits.The awareness of taking care of the environment will give an added value to hoteles.
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